Trip planning can often be overwhelming, especially for families and groups trying to coordinate accommodations, activities, and local experiences. Recognizing this challenge, Cosmos Hotel Management Co., Ltd., the operator of MIMARU apartment hotels, has introduced a new digital tool designed to simplify the process.
Launched on February 26, 2025, the Travel Style Finder was unveiled alongside a complete website renewal, giving travelers an interactive way to discover their ideal Japan travel experience. Designed to match visitors’ preferences with the perfect accommodations and activities, this feature is set to transform how international tourists plan their trips to Tokyo, Kyoto, and Osaka.
How MIMARU is Enhancing Travel for Families and Groups
For years, MIMARU has been a top choice for international visitors, particularly families and groups looking for spacious accommodations with kitchen and living areas. Unlike traditional hotels, MIMARU provides apartment-style lodging, allowing guests to experience Japan more comfortably and conveniently.
According to the company, 90% of its guests come from outside Japan, making it one of the most internationally favored hotel chains in the country. With its new Travel Style Finder, MIMARU aims to further enhance the experience by helping guests discover must-visit locations and hidden gems that match their travel preferences.
What is the Travel Style Finder?
The Travel Style Finder is a personalized trip-matching tool that helps travelers plan their ideal stay in Japan based on their interests and travel style.
- By answering a few quick questions, users can receive tailored recommendations for:
- MIMARU hotel locations suited to their needs.
- Must-visit destinations in Tokyo, Kyoto, and Osaka.
- Hidden gems and insider travel tips curated from real guest experiences.
MIMARU’s approach is inspired by real travelers, with more than 500 authentic recommendations from families who have stayed at its hotels. By combining guest insights with expert local knowledge, the company ensures that visitors can explore Japan in a way that suits them best.
Why This Matters for Japan’s Travel Industry
Japan remains one of the most sought-after destinations for family and group travelers, and MIMARU’s new tool further strengthens the country’s appeal.
Several key trends in Japan’s tourism sector align with this initiative:
- A growing demand for family-friendly accommodations – With an increasing number of multi-generational travelers, hotels offering larger spaces, kitchens, and flexible stays are becoming more popular.
- The shift toward experience-driven travel – Travelers now look for authentic experiences beyond major attractions, making personalized recommendations highly valuable.
- A strong return of international tourism – With Japan easing travel restrictions and welcoming millions of visitors from Asia, Europe, and North America, tools that simplify planning are essential.
By addressing these trends, MIMARU is not only improving customer experience but also contributing to Japan’s overall tourism growth.
A Home Away from Home: Why MIMARU Stands Out
Unlike standard hotels, MIMARU offers apartment-style accommodations, designed to meet the needs of families, groups, and long-term travelers.
Key features that make MIMARU a top choice include:
- Spacious rooms starting at 40 square meters, accommodating 4-10 guests comfortably.
- Kitchen-equipped units, allowing families to cook meals and enjoy extended stays.
- A diverse, multilingual staff representing 37 nationalities, providing local insights and assistance.
These factors have helped MIMARU build a strong reputation among international travelers, with guests appreciating the blend of modern convenience and cultural authenticity.
Japan’s Top Cities for Group Travel: Where MIMARU Operates
MIMARU’s hotels are located in Japan’s most vibrant and tourist-friendly cities, making them ideal bases for exploring Tokyo, Kyoto, and Osaka.
- Tokyo – Japan’s bustling capital, home to Shinjuku, Akihabara, and Asakusa, where visitors can experience a mix of traditional culture and cutting-edge attractions.
- Kyoto – A city steeped in history, famous for ancient temples, traditional tea houses, and scenic gardens.
- Osaka – A food lover’s paradise, known for street food, vibrant nightlife, and Universal Studios Japan.
By using the Travel Style Finder, visitors can discover the best locations to stay based on their preferred activities and interests.
The Global Impact: How This Will Help International Travelers
As international travel becomes more accessible, tools that simplify trip planning are becoming increasingly essential. MIMARU’s Travel Style Finder reflects a broader shift in the hospitality industry, where customized recommendations and user-friendly planning tools are shaping how people travel.
For travelers visiting Japan, this means:
- Less time spent on stressful trip planning – With personalized suggestions, visitors can immediately find accommodations and activities suited to their needs.
- A richer, more immersive travel experience – By highlighting hidden gems and local favorites, the tool helps tourists explore beyond the typical tourist spots.
- Easier group coordination – Families and friends traveling together can use the Travel Style Finder to streamline decisions and ensure a more enjoyable trip.
Future of Travel Planning: A Step Toward Smarter Tourism
MIMARU’s interactive planning approach marks a significant step forward in Japan’s tourism sector, aligning with trends in AI-powered travel tools and experience-based tourism.
By making travel planning more intuitive, the Travel Style Finder sets a new standard for how hotels can support international travelers. As more hotels and tourism companies embrace digital innovation, personalized travel planning could become a mainstay of the future tourism experience.
Start Planning Your Japan Trip Today
With its commitment to guest-centered hospitality, MIMARU continues to set new benchmarks for family-friendly accommodations in Japan.
The post What Makes MIMARU the Best Choice for Group Travel and Family-Friendly Stays in Japan? appeared first on Travel And Tour World.
