A new 215-room hotel is set to reshape 4.3 acres of Pensacola Beach, introducing luxury amenities, expanded parking, and direct beach access. Proposed by Omega Hospitality of Pensacola Beach LLC, the project will replace an existing parking lot at 20 Via De Luna Drive, creating a modern resort-style destination near Beach Club Resort & Spa and Emerald Isle Condominium Resort. Plans include a pool deck with a spa and lazy river, along with dune walkovers for seamless beachfront access. If approved, this development will enhance Pensacola Beach’s hospitality landscape, attracting visitors seeking premium accommodations on Florida’s Gulf Coast.
A new hotel development is in the works for Pensacola Beach, with Omega Hospitality of Pensacola Beach LLC spearheading the project. If approved, the 215-room hotel will be constructed at 20 Via De Luna Drive, utilizing 4.3 acres of land strategically located between Beach Club Resort & Spa and Emerald Isle Condominium Resort.
Currently, the site is an unused parking lot, which developers plan to incorporate into the new hotel’s design by adding 215 dedicated parking spaces. The hotel will also feature high-end amenities, including a pool deck with a spa and lazy river, along with dune walkovers providing direct beach access for guests.
While the hotel’s brand has not been disclosed, the project’s details indicate that Omega Hospitality of Pensacola Beach LLC owns the property and will lead its development. The proposal, filed on March 6 by Choctaw Engineering Inc., was submitted on behalf of Bullock Tice Associates, a well-known local firm based in Fort Walton Beach.
Property History & Ownership Transfers
The land’s ownership has changed hands multiple times in recent years. In April 2019, Deluna Capital LLC sold the parcel to Silky Sand LLC for approximately $16.5 million. Nearly two years later, Silky Sand LLC transferred the property to Omega Hospitality of Pensacola Beach LLC for $14 million.
A new 215-room hotel is set to transform 4.3 acres of Pensacola Beach with luxury amenities, expanded parking, and beach access, enhancing the area’s hospitality landscape. If approved, the project will feature a pool deck, spa, lazy river, and dune walkovers, creating a premium beachfront destination.
Project Approval & Next Steps
As of now, the Escambia County Development Review Committee has not scheduled a review for the project. Approval from county authorities will be necessary before construction can officially begin.
If greenlit, this hotel will further enhance the Pensacola Beach tourism sector, adding much-needed luxury accommodations and contributing to the area’s growing appeal as a premier Gulf Coast travel destination.
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