HOUSTON TX, JANUARY 29 2025 – Hotel Technology Specialist Shr Has today launched the next generation of its booking engine, special designed to reduce booking abandonment by keeping guests full immersed in a branding booking experience.
Building on Shr’s existing booking engine, the new embedded booking engines to deliver shr’s advanced personalization tools with journey, but now LESS FRISS ISTENT Brand Experience.
Unlike Traditional Booking Engines that Redirect Users to External Sites, An Embedded Booking Engine Integrates directly with the operator’s own website. This reduces friction and delays at a critical point in the guest journey, where booking is the most common. An earlier study found that bookings in the Hotel and Lodging Industry Are Abandoned 78.3% of the time, with the problem most acute on mobiles where redirections are more obvious to users1,
An ebe creates a seamless branded journey for guests, keeping them full immersed in the hotel’s brand Throughout their experience. By Design, It ENSURERERERE VISUL CONSITENCY and Trust Without Requiring Any Extra Effort from the Hotel, Ultimately Creating A Better User Experience While Generating more Trust and Higher Conversion.
Shr’s ebe delivers the full functionality of a powerful booking platform, but in a modern, user-friendly modal design. With features like multi-property search, real-time availability updates, and UPSELLING Options, Hotels Can Showcase Everything they have been and Capture More Revenue Per GUST.
Voucher Integration and Promotional tools Simplife Running Campaigns, While The Platform’s Flexible Design Caters to Both Independent Properties and Large Hotel Groups looking to present their reading to present
The announsement come at a time when hotels are looking to Execute a Balanced Booking Strategy – Reducing Overreliance on Online Travel agencies (Otas) While Maintening Strong Partnered Partnersips Witnerships. Guests are also Increasingly Choosing to Book Directly, Drawn by the Personalized Experiences and Exclusive Discounts often Offered Throughs Hotel Websites. With Direct Bookings Projected to Surpass Ota Bookings by 20302Shr’s Embedded Booking Engine Equips Hoteliers with the tools to Embrace this Trend and Drive More Bookings Straight from their websites.
Rodrigo jimenez, CEO of Shr, said: “Guests Today Expect a Booking Experience that Feels as Seamless and Straightforward as Shopping Online, with Minimal Effort and Maximum Convenience. At the same time, Hotels are underasing pressure to find solutions that drive conversions while support a balance IPS and MainTaining Greater Control Over their Revenue.
“Our embedded booking engine bridges this give, giving hotels the ability to offer a smooth, feature-rain booking journey that meets the expectations of modern, one-clickk travelers. It’s not just about about simplifying the booking process, it’s about Empowering Hotels to take ownership of their digital presence. By offering a booking experience that aligns with modern guest expectations, hotels can build trust, encourage repeat stays, and stand out in a crowded market. “
Founded in 2004, Shr (an access company) is a global specialist Technology and Service Provider to the Hotel Sector. Through a full suite of tools and services, Shr Helps Over 2,000 Hoteliers globally maximize revised revised by optimizing all aspects of the booking and retention ecoSystem. To learn more about shr, visit www.shrgroup.com,