As India emerges as one of the fastest-growing markets for luxury spirits, The Dalmore, a heritage single malt whisky brand with a legacy spanning 185 years, has set its sights on establishing a robust presence in the country. The brand is banking on India’s evolving consumer base, rising disposable incomes, and an increasing preference for premium experiences to drive growth.
“India’s booming economy and the growing preference for high-end whiskies present a tremendous opportunity for us to expand our market share and introduce more consumers to The Dalmore,” said Jake Saunders, Marketing Manager for Developing Markets at Whyte & Mackay.
Saunders explained that The Dalmore’s strategy in India focuses on placing its products in high-end hotels, fine dining establishments, and premium spirits stores, ensuring they are accessible to the country’s discerning clientele. “We are positioning The Dalmore at the apex of luxury spirits,” he added.
The Dalmore has long been synonymous with meticulous craftsmanship and innovation. Established in 1839 by Alexander Matheson, the distillery’s location by the Cromarty Firth in Scotland provided the ideal setting for whisky production. The Mackenzie family’s takeover in 1867 marked a turning point, introducing a pioneering multi-cask maturation technique that remains central to The Dalmore’s identity.
“Our relationships with some of the world’s best bodegas and wineries, including González Byass and Graham’s, allow us to source rare casks that add unparalleled depth to our whiskies,” said Craig Swindell, Global Dalmore Single Malt Specialist and Chief Evangelist. “This commitment to excellence is what sets us apart in the competitive single malt market.”
Swindell also highlighted the distillery’s distinctive stills, designed to produce a spirit that balances robust flavors with lighter, refined notes. “This duality makes The Dalmore uniquely suited for long, complex maturation in exceptional casks,” he explained.
The Dalmore’s entry into India is accompanied by a carefully curated portfolio designed to cater to different tastes and occasions. “Our range offers something for every moment,” said Swindell. “The Dalmore 12 Year Old is perfect for unwinding after a long day, while the Port Wood Reserve, with its velvet-like finish, is ideal for a dinner party with friends. For the most special occasions, we recommend The Dalmore 18 Year Old—a whisky to be savored and celebrated.”
The brand’s iconic 12-pointed Royal Stag emblem, a mark of quality and refinement, is expected to resonate strongly with Indian consumers who value heritage and craftsmanship.
As single malt cocktails gain popularity globally, The Dalmore is embracing this trend while staying true to its roots. “A great cocktail doesn’t mask the whisky; it elevates it,” said Swindell, who has a background in bartending. “We love seeing bartenders create serves that respect the natural flavors of The Dalmore. It’s a wonderful way to explore single malt Scotch whisky while maintaining its integrity.”
A significant factor in The Dalmore’s India strategy is its partnership with VBev, a leading distributor in the country’s luxury spirits market. “VBev’s expertise and understanding of local consumption habits are invaluable,” said Saunders. “Their support enables us to craft bespoke offerings and serve experiences that enhance discoverability and engagement with Indian consumers.”
The collaboration aims to create an impactful presence for The Dalmore in India, leveraging VBev’s strong market insights and distribution network.
With India projected to lead global growth in the malt category over the coming years, The Dalmore is poised to become a key player in the country’s luxury spirits landscape. “India offers us a unique opportunity to share our legacy with a new audience,” said Swindell. “We are committed to delivering an exceptional experience that highlights the craftsmanship, quality, and exclusivity that define The Dalmore.”
