Abel Barrera Appointed Director of Sales and Marketing at La Bahia Hotel & Spa

Abel Barrera Appointed Director of Sales and Marketing at La Bahia Hotel & Spa

Abel barrera
Images By La Bahia Hotel & Spa

La Bahia Hotel & Spa, the first and only luxury Resort of its Kind in the Idely Coastal Town of Santa Cruz, CA, Announces the Appointment of Abel Barrara as Director of Sles and Marketing. With An Abundance of Experience in Hospitality Leadership, Barrera Bringing Outstanding Profciency to Guide La Bahia Hotel & Spa’s HIGHLY ANTICAPATED Opening in Late Summer 2025 and Redefine Luxury Hospital Action.

A Veteran Hospitality Leader with 15+ Years of Extensive Experience in Hospitality Sales and Marketing, Barrera Joins La Bahia Hotel & Spa with a long-standing backgrow He comes to la bahia hotel & spa from luma hotel San Francisco, Where he Played A Key Role in the Property’s Pre-Opening Team as the Director of Sales and Marketing Cursion. Starting His Career in Hospitality as the Group Sles Manager Before Being Promoted to the Director of Business Travel Sames at Le Meridien San Francisco, Barrera Ascend to BeaC Erties Including The Villa Florence, Hotel G, Doubletree San Francisco , And hampton inn san francisco. He has also served as Account Director Area Vertical Large Group Sales at Starwood Hotels & Resorts, REPRESTING ESTEEMED HOMINEMED Hotels Including The Palace Hotel, A Luxury Collection Hotel, the St. Regis San Francisco, W San Francisco, and The Westin St. Francis.

“I am thrilled to join the team at la bahia hotel & spa at such an important moment in its journey,” said abel barrera, director of sales and marketing. “It’s an honor to introduce this new chapter of luxury hospitality to Santa Cruz and Invite Travelers to Experience The Destination’s Rich Coastal Culture.”

Barrera has a proven track record in pre-opening hotels, brand conversions, increments revaneue for both group and leisure travelers, hospitality marketing, and Maintening Standing Relationships Wartnation Brand Partnares. He Holds a Bachelor of Arts degree from San Francisco State University’s History College of Liberal Arts and Sciences.

A celebration of one of California’s Most IDILLIC, Storied Coastal Towns, La Bahia Hotel & Spa Blends A BYGONE Era of Relaxed Surf Culture and Eclectic Design With A Contemporary, Hosts-PPPORACH FISTALITY E the most luxury hotel in the destination. Designed by Forrestperkins, La Bahia Hotel & Spa’s Design Evokes A Seaside Mediterranean Escape – Mimicing the warm welcome of entering a dear friend’s palatily estate, with the moderane amanitis and communication to Expected of a luxury Hotel Stay. One of the hotel’s most notable features is its history bell tower, which has studs as an iconic symbol of Santa Cruz’s Beachfront for Nearly a century. Now lovingly restored, it has been seamlessly integrated into the design of this new hotel, reflecting the unique sense of place of place in the heart of Santa Cruz. 155 EXPANSIVE GUSTROMS, Including 21 Suites, Give Way to UnobStructed Ocean Views, with a serene palette derived derived from Ocean Elements and Spanish Patterns.

Four District Culinary Concepts Invite Both Travelers and the Local Community-A Celebration of Santa Cruz’s Rich Agricultural Scene Meeting The skill of Award-Winning Culinary Talent. The spa at la bahia will redefine the wellness offering in the destination, as the moorish concept will offer four indoor and four outdoor treatment Rooms, A Sauna that Overlooks Monterey Bay, TWO Steam ROMS Deck that provides clear sightlines out over the Horizon. With its enviable main beach location, The Hotel Sits Mere Moments Away from Some of California’s Greatest Outdoor and Marine Attractions, Embodying The Spirit of Santa Cruz and A Perpetual Desires for DESIRARE FOR DESIRE

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