Friday, June 27, 2025
Keio Plaza Hotel Tokyo, renowned for its exceptional service and rich cultural experiences, is introducing a series of hands-on workshops designed to immerse guests in the local dyeing tradition of Shinjuku. Beginning July 9, 2025, the hotel will host these workshops regularly in collaboration with the Shinjuku Textile Dyers Association, a local collective of expert artisans dedicated to preserving the rich history of Japanese dyeing. These workshops offer a unique opportunity for guests—especially international travelers—to engage in the timeless art of stencil and tie-dyeing, creating unforgettable memories and deepening their connection to Shinjuku’s cultural heritage.
Shinjuku has long been recognized as the heart of traditional Japanese dyeing, with techniques dating back to the Edo period (1603-1867). By incorporating this local craft into their offerings, Keio Plaza Hotel aims to provide guests with an authentic cultural experience while also promoting the beauty and significance of Shinjuku‘s historic dyeing practices. This initiative allows visitors to not only learn the techniques of dyeing but also to view beautiful kimonos and other hand-crafted goods inspired by Shinjuku’s cultural symbols.
Workshop Details: Experience the Art of Dyeing in the Heart of Tokyo
Starting on July 9, 2025, Keio Plaza Hotel will begin offering these exclusive dyeing workshops in the South Tower of the hotel. The workshops are designed to be fun, educational, and accessible for all guests, from those with no prior experience to seasoned crafters. Participants will be guided through the processes of stencil dyeing and tie-dyeing, two traditional techniques that are still widely practiced in Shinjuku today.
- Dates: The workshops will be held regularly on July 9 (Wednesday), August 8 (Friday), September 27 (Saturday), and October (TBD), 2025.
- Venue: 3F Lobby, South Tower, Keio Plaza Hotel Tokyo
- Participants: Open to hotel guests and visitors, including international tourists who wish to experience a piece of Japanese tradition.
The workshop is designed to give guests the opportunity to create their own dyed textiles, learning the process from master artisans of the Shinjuku Textile Dyers Association. These experts will guide participants through each step of the dyeing process, offering hands-on instruction in creating beautiful, vibrant patterns and designs.
Cultural Displays: The Vibrancy of Shinjuku’s Dyeing History
In addition to the workshops, guests will have the chance to view an impressive collection of brightly colored festive kimonos, owned by Shinjuku City. These kimono exhibitions will be displayed throughout the hotel’s lobby and will showcase the beauty and vibrancy of traditional Shinjuku dyeing. The kimonos, which are brightly adorned in hues that represent Shinjuku’s cultural identity, offer a stunning visual representation of the area’s dyeing culture.
- Displayed Kimonos: The collection includes around 15 traditional festive kimonos, each with distinct, colorful patterns that highlight the artistry of Shinjuku dyeing. The kimonos are showcased in a special display area within the hotel, allowing guests to appreciate the detailed craftsmanship and historical significance of these garments.
The exhibition aims to offer a deeper understanding of Shinjuku’s rich dyeing culture, allowing both local and international visitors to learn about the history and continued relevance of these traditional techniques.
Azalee Brand: Take a Piece of Shinjuku Home
Alongside the workshops and exhibitions, Keio Plaza Hotel will also offer Shinjuku-themed goods for sale, created by the Azalee brand, which originated in Shinjuku. This brand, deeply rooted in local tradition, has produced a variety of souvenirs that reflect the city’s cultural heritage, specifically the iconic azalea flower, which is the official flower of Shinjuku City.
- Azalee Products: Guests can purchase tote bags, pouches, hand towels, and business card holders, each adorned with designs inspired by the azalea motif. These items serve as meaningful and functional souvenirs, perfect for visitors who want to take a piece of Shinjuku home with them.
These items not only showcase the beauty of Shinjuku’s natural flora but also highlight the connection between the local dyeing tradition and the city’s floral identity. Guests can support local artisans by purchasing these high-quality products, which are created using the same techniques they learn during the workshop.
- Sale Dates: Products will be available for purchase from July 9 to August 8, 2025, in the hotel’s lobby.
Creating Value through Cultural Experiences
Keio Plaza Hotel Tokyo is renowned for its ability to blend luxury with authentic cultural experiences. This new initiative—offering guests the opportunity to engage with Shinjuku’s dyeing tradition—is designed to add value to the typical hotel stay. By participating in these hands-on workshops, guests can enjoy a deeper connection to Japan’s rich cultural tapestry while also taking home unique and meaningful experiences.
This collaboration with the Shinjuku Textile Dyers Association not only helps preserve traditional crafts but also makes them accessible to a wider audience, especially international visitors who may not otherwise have the chance to experience these practices. By offering such experiences, the hotel aims to create lasting memories for its guests, making their stay more than just about luxury and comfort but also about discovering the history and traditions that define the local area.
Additional Information and Reservations
For those interested in participating in the dyeing workshops or learning more about the activities, Keio Plaza Hotel has set up a special website with detailed information and an online reservation system. Guests can register for the workshops in advance, ensuring they don’t miss out on this unique cultural experience during their stay in Tokyo.
- Workshop Dates: July 9 (Wednesday), August 8 (Friday), September 27 (Saturday), and October (TBD), 2025
The hotel is committed to providing a memorable cultural experience that reflects the beauty and history of Shinjuku, and looks forward to welcoming guests who wish to take part in these enriching activities.
About Keio Plaza Hotel Tokyo
Keio Plaza Hotel Tokyo has long been a symbol of luxury and hospitality in the heart of Shinjuku. Since its opening in 1971, the hotel has welcomed guests from around the world, offering an exceptional blend of modern convenience and traditional Japanese culture. As a leading hotel in Tokyo, Keio Plaza Hotel prides itself on its commitment to excellence, providing world-class service and unforgettable experiences for every guest.
The hotel continues to innovate by offering a variety of cultural experiences, from traditional Japanese tea ceremonies to workshops focused on the region’s rich artisanal crafts. Whether for business or leisure, Keio Plaza Hotel remains a top destination for travelers seeking a deeper connection to Tokyo‘s vibrant culture.
Conclusion
The introduction of dyeing workshops at Keio Plaza Hotel Tokyo provides a wonderful opportunity for guests to experience the traditional dyeing techniques of Shinjuku, an area known for its deep-rooted cultural heritage. These workshops offer a hands-on experience that not only introduces participants to an important aspect of Japanese culture but also allows them to appreciate the craftsmanship of the Shinjuku Textile Dyers Association. With additional cultural exhibits and Azalee brand products, this initiative promises to enhance the value of every stay, making it a truly memorable experience for visitors to Tokyo.
