The Pacific Grand Ballroom of Waterfront Cebu City Hotel was transformed into a dynamic travel hub as the 10th International Travel Fair (ITF) 2025 opened its doors on March 14, 2025. Celebrating “A Decade of Travel Inspirations”, this milestone event showcased the best in global tourism, uniting top travel brands, airlines, and tourism stakeholders in an unparalleled exhibition.
With over 100 exhibitors and nearly 200 booths, this largest-ever edition of ITF connected travel enthusiasts, industry leaders, and destination marketers, fostering partnerships and new travel opportunities.
Cebu Strengthens Its Position as a Premier Travel Destination
The grand opening ceremony welcomed key tourism figures, including Cebu City Councilor and Chair of the Cebu City Tourism Commission, Hon. Jocelyn “Joy” Pesquera. She highlighted Cebu’s growing role as a global travel hotspot, emphasizing the city’s commitment to enhancing its tourism appeal.
“This event not only celebrates a decade of success but also opens the door to an even more vibrant future for travel,” Pesquera remarked, encouraging attendees to embark on new journeys of discovery.
Tourism Leaders Celebrate the Success of Philippine Travel
A keynote address was delivered by Secretary Cristina Garcia-Frasco of the Department of Tourism, recognizing the strong recovery and growth of Philippine tourism in 2024.
- The Philippines recorded all-time high international visitor receipts.
- Cebu played a pivotal role in tourism resurgence, with increased domestic and international arrivals.
- The Mactan-Cebu International Airport received global recognition, strengthening Cebu’s reputation as a premier travel gateway.
“We appreciate the collective efforts of industry stakeholders in transforming tourism into a driver of national growth,” Garcia-Frasco stated, underscoring the government’s commitment to strengthening tourism partnerships.
Exclusive Travel Deals and Personalized Itineraries
ITF 2025 provided exclusive travel opportunities, featuring:
- Discounted flights and tour packages from leading airlines and travel agencies.
- Personalized itineraries catering to family vacations, solo travelers, and adventure seekers.
- Luxury resort promotions showcasing the best of Cebu’s beaches, heritage sites, and eco-tourism experiences.
A Platform for the Future of Global Travel
Running from March 14 to March 16, 2025, ITF offered an immersive experience for travel lovers, allowing them to explore new destinations, connect with tourism experts, and plan their next adventure.
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