Sunday, June 29, 2025
Vietnam recently hosted an exciting tourism promotion event in Prague, Czech Republic, as part of its “Vietnam Tourism Roadshow in Europe.” The event, which garnered widespread attention from local travel professionals, media, and business representatives, celebrated the 75th anniversary of diplomatic relations between Vietnam and the Czech Republic. This initiative served to strengthen Vietnam’s tourism presence in Europe while fostering closer diplomatic and economic connections with the Czech Republic.
Organized by the Vietnam National Authority of Tourism, the Vietnamese Embassy in the Czech Republic, Vietnam Airlines, and various domestic and international travel partners, the roadshow was designed to highlight Vietnam’s diverse travel experiences to European markets. The Czech Republic, being a key source of travelers for Vietnam in Europe, was the perfect location for this event, which aimed to encourage more Czech tourists to explore the unique cultural and natural treasures Vietnam offers.
The Deputy Minister of Culture, Sports, and Tourism delivered a powerful opening speech, emphasizing the deep-rooted relationship between the two nations. He highlighted the role of tourism as both a cultural ambassador and an economic catalyst, facilitating stronger mutual understanding and cooperation. The Deputy Minister further reiterated Vietnam’s focus on offering tailored travel experiences that resonate with European travelers, with particular attention to the preferences of Czech tourists. This emphasis on customization aligns with Vietnam’s growing reputation as a destination that offers something for every type of traveler, from cultural aficionados to nature enthusiasts.
The growing appeal of Vietnam among Czech tourists is evident.In 2024, Vietnam attracted approximately 26,000 visitors from the Czech Republic, and the figures for 2025 indicate a positive upward trend, with over 16,000 Czech tourists having already arrived in the first five months of the year. The roadshow underscored the increasing potential for the Czech market and was recognized as a key moment in fulfilling the strategic goals set during the visit of Vietnam’s Prime Minister to the Czech Republic earlier this year. These high-level diplomatic engagements emphasize the importance of tourism in strengthening bilateral ties.
One of the event’s highlights was the opportunity for attendees to experience traditional Vietnamese culture firsthand. The event featured live performances of Vietnamese music, along with a taste of the country’s famed cuisine. Guests were introduced to iconic dishes such as pho, bun cha, and spring rolls, providing an immersive cultural experience that showcased Vietnam’s culinary prowess. The food offerings allowed Czech attendees to connect with Vietnam’s rich food traditions, making it not only a sensory but also an emotional experience for those attending.
The event also served as a key platform for fostering meaningful connections between travel industry experts from both nations. It served as a meeting point for travel agencies, tour operators, and media representatives to explore potential collaborations. Czech attendees expressed strong interest in promoting Vietnam’s cultural, heritage, and nature-based tourism, which aligns with growing trends among European travelers seeking authentic and enriching travel experiences. These areas of tourism are seen as key for Vietnam’s future growth, offering deep cultural immersion alongside opportunities to experience the country’s stunning landscapes and historical sites.
This Prague event is a part of a larger European campaign that continues with stops in other major cities, including Berlin. The aim of this broader initiative is to increase awareness of Vietnam as a top-tier tourist destination and to strengthen tourism ties across Europe. By targeting diverse European markets, Vietnam hopes to foster new relationships and encourage more travelers from the region to explore its vibrant cities, scenic landscapes, and unique cultural heritage.
Vietnam’s growing presence on the global tourism stage is evident through these efforts, which showcase the country’s commitment to building long-term relationships with key international markets. The tourism sector’s potential to drive sustainable economic growth is clear, with events like the “Vietnam Tourism Roadshow in Europe” playing a central role in advancing this vision. By promoting its rich culture, natural beauty, and warm hospitality, Vietnam is positioning itself as an essential destination for European travelers seeking an unforgettable adventure.
In conclusion, the tourism roadshow in Prague successfully spotlighted Vietnam’s unique offerings and deepened the cultural and economic bonds between the two nations. Through these initiatives, Vietnam is not only advancing its tourism sector but also strengthening its diplomatic and business ties with Europe. With its rich heritage, beautiful landscapes, and ever-growing tourism infrastructure, Vietnam is set to remain a leading destination for European tourists in the years to come.
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