Wednesday, July 16, 2025
Vietnam shrewdly targets new travel markets from Commonwealth of Independent States (CIS) and Eastern Europe via data-driven marketing campaigns to capture a new generation of high-potential visitors. As outward travel demand increases in nontraditional source markets including Belarus, Kazakhstan, and Russia, and a strong affinity for nature-rich, affordable, and culture-rich destinations is observed, Vietnam uses leading-edge advertising technology and travel behavior data to generate personalized campaigns and seasonal promotions. This astute, insight-led approach positions Vietnam well to capture long-stay, high-spending visitors seeking new experiences—authoritatively responding to the call of its headline strategy to capture these high-paying markets.
Vietnam Embarks on Aggressive Trajectory to Woo Eastern Europe, CIS Travelers through Clever Marketing, Data-Based Tourism Strategies
Vietnam is fast emerging as one of the most modern tourism destinations of Southeast Asia, embracing data-driven marketing to exploit latent demand from major overseas markets. Top of the list of targets are the rapidly growing tourism markets of the Commonwealth of Independent States (CIS) and Eastern Europe, where young, vibrant, and adventure-seeking travellers are re-shaping the tourism world map.
Armed with sophisticated advertising technology and insight-led strategies, Vietnam is crafting new travel experiences and promotions aimed specifically at attracting these high-potential visitors.
Eastern Europe and CIS: A New Frontier for Vietnamese Tourism
As global travel bounces back after years of disruption, the tourism industry is undergoing a significant shift. Countries like Russia, Belarus, Kazakhstan, and Georgia are experiencing strong growth in outbound tourism, creating new market opportunities. Vietnam is keen to capitalize on this momentum by offering targeted experiences tailored to the unique preferences of these travelers.
According to a recent travel industry report from global AdTech leader Yango Ads, tourists from these regions are typically between 25 and 44 years old. They are tech-savvy, open to cultural immersion, and actively seek out experiences that combine nature, relaxation, and adventure. While their average monthly income hovers between \$500 and \$1,000, a remarkable 90% are prepared to spend between \$1,000 and \$3,000 on each international trip—making them prime candidates for both mid-range and upscale travel packages in Vietnam.
Vietnam’s Comparative Advantage within the Region
CIS travelers preferred spots like Egypt and Turkey early in 2024, but Vietnam is rapidly rising in popularity because of a winning combination of affordability, tropical loveliness, hospitality, and growing air access. Its nearness to other high-traffic Southeast Asian destinations like Thailand and Sri Lanka also boosts its popularity.
One of Vietnam’s strengths is a diverse climate and seasonal attraction. Over half of CIS and Eastern Europe survey respondents preferred a summer vacation, so destinations such as Nha Trang, Đà Nẵng, and Phú Quốc are ideal for promotional campaigns during the peak months. In turn, more than 28% showed interest in a winter escape, which makes Ho Chi Minh City and Mekong Delta regions interesting alternatives for cold winter escapes.
With a big hunger for family-friendly sea breaks, nature escapes, and culture, Vietnam is just the ticket for these types of visitors. That they are frequently long-haul visitors, for periods of a maximum of two weeks, is even better from a revenue standpoint, for hotels, restaurants, guides, and service providers nationwide.
Multichannel Planning Habits Reveal New Opportunities
It is essential to comprehend CIS and Eastern Europe travelers’ planning of journeys to be able to reach them effectively. According to the Yango Ads report, 41% of the survey respondents continue to use ground travel agencies for bookings, while 35% of them book independently via internet tools and platforms. This divergence of travel behavior makes the use of the omnichannel approach to marketing even more vital.
Vietnam’s blend of high-quality travel operators and growing digital infrastructure puts it in a favorable position to meet the needs of both groups. Whether through online promotions or in-person agency collaborations, reaching these travelers where they are—in their language and on their platforms—is key.
Practical Steps towards Meeting Emerging Market Needs
To translate insights into significant growth, Yango Ads specialists are able to suggest a variety of actionable strategies for Vietnamese hospitality and travel companies. These are:
- Launching Early Seasonal Campaigns
Ad campaigns for digital must be introduced two to three months prior to peak travel seasons. Reaching prospects early helps provide ample time to create top-of-the-mind awareness for a brand while shaping buying decisions for major markets. - Responding to Winter Travel Demand
CIS visitors looking for winter warmth are a latent opportunity. Destination marketing of southern Vietnam outside of the peak season can generate valuable off-season tourism revenue, particularly from high-spending visitors seeking to escape the snow. - **Creating Individualized Experiences
Personalization plays a crucial role in modern travel planning. More than 50% of travelers say bespoke experiences—such as private cultural tours, nature excursions, or spa retreats—significantly influence their destination choices. Vietnam’s tourism operators can tailor these offerings to meet growing demand.
- Enhancing Digital Presence
From AI-powered travel planners to localized content and responsive websites, tech is vital. Tourism businesses in Vietnam should invest in multi-language platforms, social media campaigns, and influencer partnerships that speak directly to CIS audiences in Russian, Kazakh, or Belarusian.
- Flexible, Guest-Focusing Services Development
Flexible check-in times, multilingual assistance, and variety in food service can significantly boost guest satisfaction. Matching services for CIS travel to cultural and logistical requirements can raise the overall level of satisfaction and chances of repeat visits.
Vietnam is targeting Eastern Europe and CIS travel markets through data-driven marketing to woo young spend-intensive visitors looking for cultural, nature, and family experiences. This strategic marketing initiative uses passenger insights to customize promotions, maximize off-season travel, and stimulate sustainable tourism development.
Why Marketing Innovation Matters for Vietnam’s Future in Tourism Global tourism is a rapidly evolving sector, and Vietnam’s success depends on being adaptable, reflexive, and data-informed. Those destinations that successfully utilize data can not only discover the most promising source markets but can also construct messaging, create experiences, and fine-tune service in a manner that speaks most profoundly to given segments of the travel market. Vietnam is already blessed with natural beauty, cultural wealth, and heartfelt hospitality. By adding technology-powered marketing and strategic foresight, it can be a top-of-mind destination for millions of CIS and Eastern Europe travellers in the years to come. With tourism going digital, experiential, and personalized, the destinations that embrace these trends will be the ones that come out on top. Vietnam is already demonstrating that it possesses the foresight, as well as the technology, to be at the forefront of this new era of world travel—and emerging Europe and the CIS might be a good place to begin.
