Monday, July 14, 2025
Vietnam has firmly established itself as a tourism powerhouse for Australian travellers in 2025, driven by a powerful combination of affordability, diverse experiences, and soaring demand reflected across every major booking platform. With flight, hotel, and activity reservations hitting historic highs, Vietnam’s rapid rise is fueled by its cost-effective travel appeal, favorable exchange rates, and an increasingly connected tourism infrastructure. Australians are choosing Vietnam not just for its scenic landscapes and cultural charm, but because it delivers more value per dollar than nearly any other international destination in the region.
The momentum is evident on all fronts. Australian visitation to Vietnam in the first quarter of 2025 has increased significantly compared to pre-pandemic periods, which shows an immense shift in holiday preferences. The increase is not merely a bounce back, but it marks the commencement of an intensified and longer-term relationship between Australian holiday travelers and Vietnam’s bustling vistas, urban areas, and culture.
Historically High Growth in Australian Travel to Vietnam
Recent visitor figures show Australian visitations to Vietnam increased by more than fifty percent during the first 2025 quarter compared with the corresponding quarter in 2019. This growth is both significant in Southeast Asia and unique worldwide in positioning Vietnam as a destination of strong growth.
Certain bookers and tour operators are seeing both activity bookings and bookings for hotels rise at the same time. Vietnam saw an over twofold increase in Australian bookings for the hotels during the periods of March and June 2025, and activity bookings climbed higher by over one hundred and seventy percent during the very particular timeframe. From food and river cruise vacations to heritage sites and jungle treks, Australian travelers are uncovering Vietnam unlike any other time before.
Why Vietnam is Unique in 2025
It’s fuelled by a single driving force: value for money. As the price of living and travel continues to increase around the world, Vietnam has been an exception—providing world-class experiences on an affordable budget. This has struck a chord with Australian travellers, and they are searching more and more for places where their money goes further.
Whether it’s a hot pho bowl, boat trip among limestone cliffs, or overnight in an inner-city hotel room, Vietnam’s value is unparalleled. A casual street-corner meal or short taxi trip is rarely over $5 AUD, and staples such as bottled water are common under $1 AUD. For budget-aware travelers, Vietnam facilitates longer periods, deeper discoveries, and intensified experience without economic hardship.
A Merging of Culture, Nature, and Adventure
Apart from its economic advantages, Vietnam presents an exquisite array of natural attractions and cultural settings. Its shores extend thousands of miles, with world-class beaches, thriving harbour cities, and serene fishing villages. Terrestrially, it is possible to hike in misty mountains, walk among ancient citadels, or shop among bustling street markets.
Urban destinations like Hanoi and Ho Chi Minh City combine historic charm with dynamic growth, offering colonial architecture, vibrant nightlife, and thriving food scenes. In contrast, places like Da Nang, Ninh Binh, and the Mekong Delta present quieter, more nature-focused escapes that cater to travellers seeking balance, adventure, or wellness.
For Australian travelers seeking something beyond the usual beach vacations, Vietnam presents an exciting mix of culture, cuisine, nature, and heritage in comfortable reach.
Infrastructure and Accessibility Fuel the Boom
Vietnam’s growing popularity among Australians is also due to enhanced travel connectivity. Flights directly from Australian capital cities to Vietnam’s major airports have become more regular, rapid, and reasonable. Inside the country, domestic travel has become more convenient with domestic airlines, bullet trains, and coach services that allow exploration from the northernmost to the southernmost parts with greater ease than ever before.
This network of accessibility has allowed travellers to visit more than just one city or province, encouraging multi-destination itineraries that span bustling metropolises, UNESCO World Heritage sites, and pristine coastal areas.
Domininating the Asia-Pacific Travel Market
Vietnam has exceeded other major positions in the Asia-Pacific in Australian visitor growth in 2025. Vietnam is now one of the fastest growing Australian outbound markets—after bypassing long-held favourite locations on the list.
This momentum has prompted a surge in tour offerings, marketing campaigns, and tailored travel products aimed specifically at Australians. Travel agencies and booking platforms are investing in Vietnam-focused content, custom itineraries, and last-minute deals that cater to solo travellers, couples, families, and adventure seekers alike.
The Future of Vietnam-Australia Tourism Relations
The rising popularity of Vietnam is something bigger than a fleeting trend—indeed, it signals a long-term shift in travel demand. Its compelling blend of economic value, natural beauty, cultural authenticity, and accessibility renders it an appealing choice among Australians planning their holidays now and in the future.
While Vietnam continues to develop its infrastructure, invest in visitor experience, and bring new destinations to the world map, the cooperation between the Vietnamese travel sector and the Australian outbound market is poised to become an even stronger relationship. Year-round traveling appeal, growing airline network, and the charming reception that awaits any visitor, Vietnam is not only somewhere to visit—it’s an increasingly popular destination for repeat travels.
