Thursday, June 12, 2025
The US took New York City‘s luxury hotel industry to a higher height with the establishment of The Manner, a boutique hotel that epitomizes seduction by virtue of its intimate residential concept, art-rich interior design, and bespoke guest experiences. Situated in the midst of SoHo, The Manner fuses refined modern designs with carefully selected cultural elements, providing discerning travelers with a bespoke retreat that feels both decadent and exquisitely personal, raising a new benchmark for luxury hotels in Manhattan.
The US’ luxury hospitality landscape has gained a glamorous new addition with the opening of The Manner Hotel, nestled in Manhattan’s trendsetting SoHo district. Officially opening its doors in September 2024, The Manner has rapidly become one of New York City’s most talked-about boutique hotels, discreetly attracting the global elite, sophisticated travelers, and US-based tastemakers who value refined, intimate, and highly personalized hotel experiences.
Nestled on the quiet and charming Thompson Street in Manhattan, positioned between Spring and Broome, The Manner offers an exclusive urban retreat at the heart of one of the most renowned neighborhoods in the United States. Unlike typical high-rise hotels that dominate many major US cities, The Manner offers a residential-style experience that merges the comforts of a private home with the sophistication of luxury hospitality, capturing the true essence of New York living.
A New Era of US Boutique Hospitality
As the US hotel industry continues to evolve, The Manner represents the next generation of luxury boutique hospitality — emphasizing personalization, cultural richness, and exclusive privacy over traditional opulence. This concept is resonating particularly strongly with American travelers seeking unique, intimate stays within their own country, as well as with international guests eager to experience New York City from a fresh, insider perspective.
The Manner’s sophisticated design vision was conceived to feel like staying in the private home of a cosmopolitan host — someone who embodies world-class taste, global travel experiences, and a passion for art, design, and culture. This vision sets the hotel apart in the highly competitive US luxury market.
Immersive Design and Elevated Aesthetics
Stepping inside The Manner is a fully immersive sensory experience. The hotel’s interiors blend eclectic mid-century modern influences with signature SoHo artistic flair, resulting in spaces that are bold, seductive, and uniquely American in their understated glamour.
Richly saturated colors dominate the hotel’s palette — ochre, navy, crimson, and sand — while the interplay of natural materials creates a sophisticated texture narrative: polished metals, plush leathers, glossy wood veneers, concrete elements, and artisanal ceramics. Each design choice reflects The Manner’s commitment to creating not just a place to stay but a fully enveloping atmosphere.
The US has long been known for pioneering innovative hotel design trends, and The Manner elevates this tradition by focusing on intimate, residential-style aesthetics rarely seen in conventional American hotels.
A Personalized Sensory Experience
The Manner’s atmosphere extends beyond its visual design. Throughout the hotel, a custom fragrance crafted by Costa Brazil perfumes the air, providing guests with an instantly recognizable olfactory signature unique to this New York hotel. The carefully curated background soundtrack features legendary American artists such as Nina Simone, adding to the warm, sophisticated ambiance that permeates every corner.
This detailed orchestration of scent, sound, and visual design reflects a uniquely American approach to luxury — one that prioritizes thoughtful guest experiences over grandiose displays of wealth.
Exquisite US Guest Accommodations
The Manner features ninety-seven exquisitely designed guest rooms and suites, each offering an elevated experience that reflects the latest trends in US boutique hotel design. Rather than standardized furnishings, each room boasts custom-made pieces, luxurious fabrics, and expertly arranged textures that create a genuine feeling of home away from home.
The hotel’s two-story penthouse suite stands as a masterclass in sophisticated American design. The penthouse boasts a sweeping wraparound terrace revealing panoramic vistas of Manhattan, while its interior merges deep scarlet hues inspired by timeless American elegance with polished brass, gleaming chrome, and sleek lacquered surfaces for a striking visual harmony. This suite draws subtle inspiration from New York’s legendary modernist spaces once frequented by the country’s most iconic designers and cultural figures.
Dining Excellence in Manhattan
The Manner’s culinary offerings have quickly gained acclaim within the US fine dining scene. Its signature seafood restaurant, The Otter, showcases modern American coastal cuisine with globally inspired influences. Led by award-winning culinary masters, The Otter presents a carefully curated menu that reflects both New York’s vibrant dining culture and the broader innovation seen across the US restaurant industry.
Sloane’s, the hotel’s intimate cocktail lounge, provides a refined space for American-style craft cocktails, rare whiskeys, and sophisticated small plates. This exclusive bar has already become a favorite among Manhattan’s elite and discerning visitors from across the country.
Additionally, The Manner’s recently opened rooftop lounge offers a private retreat for guests, delivering breathtaking views of the US’ most iconic cityscape while maintaining a strict atmosphere of exclusivity and discretion.
Redefining Personalized Hospitality in the US
The Manner reimagines traditional hotel services for today’s American and international luxury travelers. Rather than in-room minibars, guests enjoy 24-hour access to a private pantry filled with premium snacks and beverages, reinforcing the feeling of being in a personal residence rather than a commercial hotel.
The Apartment, The Manner’s exclusive guest-only lounge, replaces the traditional hotel lobby. Adorned in rich Pompeian red with mahogany details, this intimate space is designed for quiet relaxation and private conversation, showcasing a uniquely American blend of hospitality and design.
A Living Gallery of Art and Design
Art plays a central role throughout The Manner, reflecting the US’ deep ties to contemporary creativity. The hotel showcases works by celebrated American and international artists, from towering lobby sculptures to intricate ceramic wall art and abstract installations that punctuate the guest rooms and common areas.
Even staff uniforms reflect the hotel’s commitment to high design, crafted by renowned fashion designers and tailored to align with The Manner’s sophisticated identity. This attention to every artistic element elevates the hotel far above typical US hospitality standards.
An Exclusive US Cultural Destination
Since its opening, The Manner has become a sought-after venue for exclusive events, private gatherings, and high-profile cultural collaborations in the US. Its reputation for discretion and style has drawn celebrities, influencers, and business leaders from across America who seek privacy without sacrificing luxury.
In its short history, The Manner has solidified its place as a rising icon in the US boutique hospitality sector, hosting fashion events, art showcases, and luxury brand activations that reflect its unique positioning within New York’s vibrant cultural scene.
Positioned at the Heart of Manhattan’s SoHo
Beyond its elegant interiors and curated experiences, The Manner’s unbeatable location places it at the epicenter of Manhattan’s creative energy. SoHo, long celebrated as one of the US’ premier arts and fashion districts, offers guests direct access to cobblestone streets lined with designer boutiques, art galleries, and acclaimed US restaurants.
For both domestic US travelers and international visitors, The Manner serves as a gateway to an authentic New York experience that showcases the best of American urban culture and modern luxury.
The Evolution of US Hospitality
The rise of The Manner is part of a growing trend within the US luxury hotel market: the emergence of residential-style hospitality experiences that offer privacy, personalization, and cultural authenticity. This approach resonates strongly with American travelers who value exclusivity, intimacy, and thoughtfully curated experiences.
Rather than overwhelming guests with extravagant displays of wealth, The Manner delivers a refined sense of luxury that feels tailored and deeply personal — embodying a uniquely American interpretation of modern hospitality.
Setting a New Standard for US Boutique Hotels
Looking ahead, The Manner is poised to become a template for the future of US boutique hotels. Its fusion of residential design, cultural sophistication, and intimate service positions it as one of the most innovative additions to New York’s — and America’s — luxury hotel landscape.
In an increasingly competitive US market, The Manner represents the next evolution of what American travelers and international visitors alike now seek: immersive, personal, and unforgettable hotel experiences that capture both the spirit of New York and the evolving definition of luxury within the US.
The US debuts The Manner in SoHo, New York City, with an unapologetically seductive upscale hotel experience characterized by dramatic design, artistic panache, and personal, residential-style service. It’s where sleek modern sophistication converges with carefully curated exclusivity in the center of Manhattan.
For those in search of an extraordinary stay that blends high design, cultural engagement, and exceptional privacy, The Manner offers a shining example of how US boutique hospitality continues to reinvent itself — not with grandiosity, but with elegance, discretion, and immersive artistry.
