By Vishal Puri, Co-Founder, Spalba
In today’s fast-paced hospitality landscape, hotel sales teams are under constant pressure to convert leads into confirmed bookings while delivering personalised experiences. The game-changer? AI tools like ChatGPT. With the right prompts, ChatGPT can streamline sales communications, customise proposals, and empower hotel teams to close deals faster.
Here’s how your hotel’s sales team can harness the power of ChatGPT with 10 tailored prompts, and why it’s a must-have in your sales arsenal.
1. Personalised Proposals in Minutes
Prompt: “Create a personalised proposal email for a [type of client: e.g., corporate offsite, destination wedding, social function] who enquired about hosting an event at our [hotel name] on [event dates]. Highlight our [specific event spaces], [banquet packages], and [key USPs like lake view lawn, pillarless ballroom, proximity to airport]. Include a warm, relationship-first tone and a strong CTA to schedule a follow-up call.”
No more generic, copy-pasted proposals. Using this prompt, your team can instantly create detailed, client-specific proposals for corporate offsites, weddings, or social events. From highlighting sea-view banquet spaces to tailoring F&B options, this enhances conversion rates by showing clients you understand their vision.
SEO Tip: Target keywords like custom hotel event proposal, wedding venue quote, or corporate offsite packages.
2. Timely & Tactful Follow-Up Emails
Prompt: “Write a professional and friendly follow-up email for a [wedding planner / corporate event manager] who just completed a site tour at our hotel. Reiterate the spaces shown: [venue names], mention their preferences like [buffet-style dinner, poolside ceremony], and remind them of our flexible packages. Add a personal touch referencing our conversation and end with an open invitation to connect further”
Don’t let warm leads go cold. This prompt helps your team send follow-up emails that are professional yet persuasive—recapping key discussions, reiterating USPs, and including a strong call to action.
SEO Tip: Optimise around hotel follow-up email templates, client conversion emails, and event inquiry follow-up.
3. Overcoming Objections with Confidence
Prompt: “List common objections raised by clients booking [weddings / MICE events] in hotels like ours (e.g., ‘your pricing is higher than others’ or ‘we’re comparing multiple venues’). Write empathetic and convincing responses that align with our positioning as a [luxury / mid-scale / boutique] hotel. We include [USP: e.g., complimentary rooms, in-house decorator, valet, or bar licences]. Keep it professional and persuasive.”
Whether it’s pricing concerns or date availability, this prompt equips your team to handle objections with empathy and clarity. It also positions your offerings—like in-house AV or flexible décor options—as solutions, not add-ons.
SEO Keywords: event sales objections, hotel pricing justification, venue negotiation tips.
Prompt: “Draft a 30-second elevator pitch for when I speak to a new lead who is looking for [event type: e.g., an offbeat wedding venue / a conference hall with breakout rooms]. Focus on how we solve their problem — like [ample parking, room block discounts, location convenience] — and position us as the ideal hospitality partner.”
Train your sales reps to deliver crisp, compelling pitches that hit the right notes for different client types. Whether it’s a bride-to-be or an event agency, this prompt helps personalise and professionalise the pitch.
SEO Tags: elevator pitch for hotel venue, sales script for hotel booking, venue pitch sample.
5. Create Winning Sales Decks in No Time
Prompt: “Create a one-pager content structure for our hotel’s event spaces. Include: hotel introduction, [event space options], [ideal group sizes], [amenities offered], sample pricing range, [USP: e.g., pet-friendly weddings or all-inclusive day packages], and next steps to book a tour or schedule a call.”
Cut down time spent designing brochures. This prompt helps generate content for polished sales one-pagers—featuring venue highlights, testimonials, sample packages, and CTAs.
SEO Angle: hotel sales deck format, event proposal one-pager, client presentation for venues.
Why GPT Prompts are a Must for Hotel Sales Teams?
AI is becoming a practical asset in modern hotel sales, not as a replacement, but as a support system. With well-crafted prompts, teams can streamline communication, personalise outreach, and respond more efficiently—all without losing the human touch.
It’s a small shift in approach, but one that can lead to stronger client relationships and improved conversion rates.
For hotel sales teams aiming to stay ahead, this is a development worth exploring.
