Tuesday, June 24, 2025
The 12th annual Romance Travel Forum took place from June 4-7 at the newly opened AVA Resort in Cancun, Mexico, drawing over 315 leading romance travel advisors and suppliers from across North America. This exclusive event provided a four-day opportunity for networking, education, and strategic brand building, highlighting the Mexican Caribbean as the ultimate destination for weddings, honeymoons, and romantic getaways.
Serving as the event’s Official Destination Partner, the Mexican Caribbean Tourism Board played a pivotal role in showcasing the region’s growth within the romance travel sector. The forum emphasized the region’s status as a world-class location for weddings and honeymoons while also spotlighting recent infrastructure advancements that have made travel throughout the area easier and more convenient than ever.
Central to the tourism board’s presence was the announcement of significant developments aimed at improving accessibility within the region. The opening of the Tulum International Airport (TQO) and the ongoing progress of the Mayan Train project were highlighted as major milestones that will revolutionize how travelers experience the Mexican Caribbean. These projects will enhance connectivity between the region’s 12 destinations, making it easier for couples to visit multiple locations during their romantic travels. This improved access is particularly beneficial for those planning multi-destination weddings and honeymoons, allowing them to create a more customized and dynamic experience.
These developments are in perfect alignment with the objectives of the Tourism Board’s “New Era” initiative, which is designed to cater to the changing preferences of today’s travelers. This campaign highlights the Mexican Caribbean’s varied and vibrant offerings, such as its world-class culinary scene, lively music festivals, deep-rooted cultural heritage, and seamless multi-destination travel experiences. By tapping into the evolving interests of modern vacationers, the region is reinforcing its reputation as a premier destination for romantic escapes and memorable getaways.
The Mexican Caribbean Tourism Board reaffirmed its dedication to being a reliable and invaluable resource for travel advisors. “Our goal is to ensure that advisors feel confident recommending our destination, knowing it always delivers exceptional experiences,” the Board stated, highlighting the region’s stunning natural beauty and its steadfast commitment to providing top-tier services. To further support travel professionals, the Tourism Board unveiled the upcoming Ambassador and Training Program, scheduled to launch later this year. This innovative initiative aims to offer advisors exclusive access to customized content, educational materials, and industry insights, empowering them with the knowledge and resources needed to position the Mexican Caribbean as the ultimate destination for couples seeking unforgettable romantic escapes.
A standout feature of the forum was the tailored one-on-one sessions, where distinguished romance travel experts from the U.S. and Canada had the opportunity to meet directly with representatives from the Mexican Caribbean Tourism Board. These intimate discussions provided invaluable insights into the region’s wide array of offerings, from the pristine, untouched landscapes of Holbox Island to the cultural depth of Chetumal. Additionally, luxury resorts throughout the region presented customized packages designed to meet the increasing demand for unique and personalized wedding and honeymoon experiences.
As the event’s Official Destination Partner and key Welcome Sponsor, the Mexican Caribbean Tourism Board made its presence felt through a variety of engaging activations and branded touchpoints. From eye-catching visual displays to hands-on experiences, the Tourism Board’s participation reinforced the Mexican Caribbean’s position as a leader in the wedding and romance travel sector. These touchpoints were designed to not only capture the attention of advisors but also to showcase the region’s deep commitment to providing unique, high-quality travel experiences for couples.
The Romance Travel Forum provided the perfect opportunity for the Mexican Caribbean Tourism Board to solidify its role as a trusted partner in the romance travel industry. Through the combination of meaningful one-on-one engagements, strategic marketing initiatives, and the launch of the Ambassador and Training Program, the tourism board continues to ensure the region remains a sought-after destination for weddings, honeymoons, and romantic getaways. By offering travel advisors the tools and resources needed to confidently sell the Mexican Caribbean, the Tourism Board is setting the stage for even greater success in the romance travel sector moving forward.
