Thursday, June 26, 2025
Tourism Malaysia has unveiled a captivating suite of promotional videos as part of its flagship campaign, Visit Malaysia 2026 (VM2026). This initiative aims to position Malaysia as a premier global destination defined by cultural richness, natural beauty, and warm human connection.
The extensive library of videos is designed to inspire tourism partners, airlines, travel agents, and the wider industry across key global markets. Through immersive storytelling and compelling visual narratives, the campaign invites international travelers to rediscover Malaysia’s beauty, culture, and diversity. These videos serve as a cornerstone of the global promotional strategy in the lead-up to Malaysia’s landmark Visit Malaysia 2026 celebration.
VM2026 Videos Summary – “Echoes of Harmony”
The VM2026 promotional video campaign is more than a marketing effort — it is an emotional journey, inviting the world to not just see Malaysia, but to feel its rhythm, its soul, and its heartbeat.
“Echoes of Harmony” is an immersive, emotionally charged visual campaign that connects viewers to Malaysia through its most universal language: rhythm. The heartbeat of Malaysia is expressed through traditional drumbeats — beginning at dawn with the resonant call of the beduk — and flows through the nation’s landscapes, festivals, and cultural expressions.
The video narrative follows a sensory-rich journey:
- Dramatic landscapes from lush rainforests to vibrant cities
- Cultural choreography, from the Malay Zapin and Indian Bharatanatyam to Chinese Lion Dances
- Authentic emotions, captured through smiling faces and moments of awe
- Multilingual narration in Arabic, Mandarin, and English, with subtitles for global inclusivity
- An invitation to explore — positioning Malaysia as a dream destination for Middle Eastern, Chinese, and European travelers
The drumbeats serve as a unifying rhythm, connecting Malaysia’s vibrant traditions, landscapes, and people into one powerful visual symphony.
VM2026 Video Categories
The vibrant collection of promotional videos is available in English, Mandarin, and Arabic, produced in multiple formats to maximize versatility, global reach, and impact across a wide range of platforms. These videos not only highlight the broad appeal of Malaysia as a travel destination but also delve into themed segments that celebrate the country’s rich cultural depth and diversity. From “Gastronomy and Retail” and “Islands and Beaches” to “Unforgettable Events and Festivals” and “Culture and Heritage Experiences,” each video vividly captures the spirit of Malaysia’s unique attractions and vibrant cultural mosaic.
Strategic Pillars of VM2026
VM2026 aims to reposition Malaysia as a top-tier global destination for cultural diversity, heritage, and eco-tourism excellence. The campaign is underpinned by five strategic pillars:
- Sustainable Tourism – Promoting responsible travel practices that preserve Malaysia’s natural and cultural heritage.
- Cultural and Heritage Experiences – Showcasing Malaysia’s rich traditions, festivals, and historical sites.
- Adventure and Nature-Based Travel – Highlighting Malaysia’s diverse ecosystems, from rainforests to coral reefs.
- Digital Innovation – Leveraging technology to enhance the traveler experience and streamline services.
- Enhanced Global Connectivity – Strengthening international partnerships and improving accessibility for travelers.
These focus areas align with evolving traveler preferences for authentic, meaningful, and environmentally responsible experiences.
Global Launches and Strategic Partnerships
The VM2026 campaign has been launched in various international markets to engage a global audience. In London, Deputy Prime Minister YAB Dato’ Seri Dr. Ahmad Zahid Hamidi officially launched the campaign, aiming to boost tourist arrivals from the UK and strengthen partnerships with key British travel and tourism industry stakeholders. The UK remains one of Malaysia’s top European source markets, contributing 390,035 visitors in 2024. With enhanced air connectivity, including the recent resumption of British Airways’ daily direct service to Kuala Lumpur, Malaysia is well-positioned to welcome even more UK travelers in the years ahead.
Additionally, Tourism Malaysia has embarked on sales missions to key markets such as Taiwan and China to promote VM2026. In Taipei, the campaign was launched during the Tourism Malaysia B2B Networking Session, aiming to attract Taiwanese travelers by showcasing Malaysia’s rich culture, stunning landscapes, and world-renowned hospitality. In Beijing, a high-profile sales mission was conducted to strengthen ties with Chinese travel agencies and stakeholders, promoting Malaysia as a top travel destination.
Iconic Branding and Mascot
The Visit Malaysia 2026 campaign features the Malayan Sun Bear as its official mascot. This endangered species symbolizes Malaysia’s commitment to wildlife conservation and serves as a friendly and recognizable figure representing the country’s rich biodiversity. The mascot, designed in a lovable, animated style, aims to appeal to all ages, evoking a sense of warmth and joy, and further enhancing Malaysia’s image as a welcoming destination for tourists.
Call to Action
Tourism Malaysia invites travel industry partners, media outlets, and influencers worldwide to support VM2026 by sharing these compelling new assets across their networks. The promotional videos and other campaign materials are available through Tourism Malaysia’s official channels and can be utilized to inspire travelers and promote Malaysia as a premier global destination.
