Ochre Spirits

45% Women Say Rum Still Seen as Masculine Drink: Ochre Spirits Survey – Hospitality Biz India: Latest News & Analysis

45% Women Say Rum Still Seen as Masculine Drink: Ochre Spirits Survey – Hospitality Biz India: Latest News & Analysis

India’s drinking culture is evolving, with women leading the charge in redefining their choices—especially in the world of rum. No longer confined by outdated norms or conventional expectations, women are exploring spirits on their own terms. The shift isn’t about moving away from lighter drinks; it’s about expanding preferences, embracing diverse flavors, and engaging in a more...

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