TAG (The Appointment Group, LLC), an award-winning travel and event management company, has strengthened its sales, business development and operations capabilities across all regions and divisions with four new appointments.
Jens Penny, Chief Executive Officer at TAG, announced the appointments as part of the company’s global growth strategy. Penny said: “I am delighted to announce that Peter Snowdon has been appointed Vice President – Corporate Sales & Account Management; Justine Liddelow as Vice President – Entertainment Sales & Account Management; Lorraine Greig as Vice President – Operations, USA; and Louise Davies as Vice President – Operations, EMEA.
Lorraine, who is based in Los Angeles, has been with TAG for more than 11 years and has played a pivotal role in the day-to-day management of the US operations. She will continue to drive further growth in her new role.
Justine, who is based in Nashville and has a long tenure of leading sales teams to success, will focus on new sales, business development and account management activity in the entertainment space—with a focus on aligning sales across the globe to drive revenue growth and deliver results. Additionally, Liddelow will be responsible for TAG’s global Marketing Team.
Peter, who is based in London, has been with TAG for seven years and will be leading corporate and event sales and account management teams. His focus will be on continuing to develop the strength of our relationships with customers and expanding our high-touch service, which TAG is industry-renowned for.
Louise Davies has joined TAG as a new Vice President of Operations for the EMEA region. Louise will be based in London and brings extensive experience in transformation, strategy and operations, particularly in the travel and transport industry.”
These appointments are a direct reflection of the new leadership structure implemented in late 2024, reinforcing TAG’s commitment to strengthen and align sales, account management, business development and operational efforts across all markets. “This marks an exciting step forward as we continue to build a high-performing, globally-connected senior leadership function,” Penny added.
Looking ahead, TAG remains committed to expanding its leadership team, with plans to appoint a Vice President of Operations for APAC and a Vice President of Procurement in the coming months. These strategic hires will further enhance TAG’s ability to deliver seamless, world-class travel and event management services across all markets.
Snowdon, Global Vice President – Corporate Sales & Account Management, commented: “I’m thrilled to step into this new role and collaborate with our outstanding global sales and account management teams. This is an exciting time for TAG as we invest in people and technology to expand our market presence and meet the needs of companies that demand the highest service standards.”
Liddelow, Vice President – Entertainment Sales & Account Management, commented: “I’m thrilled to embark on this new chapter as VP of Entertainment Sales and Account Management. This opportunity allows me to continue my journey with a company I love, in a role I’m truly passionate about. I look forward to working alongside an incredible team to drive growth, build strong partnerships, and deliver innovative solutions for our clients on a global scale. Together, we will continue to elevate our offering and create new opportunities for success. I appreciate everyone who has supported me along the way, and I look forward to the exciting challenges and achievements ahead.”
Greig, Vice President – Operations, USA, commented: “Stepping into the role of VP of Operations USA at TAG is an exciting opportunity to further build on our strong foundation of service and innovation. I’m proud to work with such a dedicated team and look forward to enhancing our operations to support our clients and our continued growth.”
Davies, Vice President – Operations, EMEA, commented: “I’m delighted to be joining the team at TAG to lead operations across the EMEA region. This is an exciting time for us, building on an incredible legacy to continue to deliver the personal, high-touch service our clients love us for – making complex travel simple. I can’t wait to get stuck in and help build on all the great work that’s already being done to take us to the next stage of our growth story.”
