Monday, June 9, 2025
A Pivotal Step Toward Sustainable Tourism in Sabah
On June 3, the serene coastal setting of Shangri-La Tanjung Aru in Kota Kinabalu became the backdrop for a groundbreaking event that could reshape how tourism evolves in the years ahead. A high-level workshop, focused on sustainable tourism, brought together a diverse group of 80 participants. These included individuals from tourism organizations, governmental departments, and academic institutions, all united by one goal — to integrate eco-conscious principles into Sabah’s tourism strategy through the Global Sustainable Tourism Council (GSTC) framework.
The event stood as a powerful reflection of Sabah’s increasing commitment to environmental responsibility, offering a roadmap that aims to preserve natural resources, cultural heritage, and community welfare, while also pushing for economic growth.
Learning from Global Experiences
Guided by professionals connected with the GSTC, the workshop introduced attendees to internationally recognized sustainability standards. These sessions featured case studies from various countries, offering concrete examples of how tourism can be managed in a way that respects nature and supports communities.
Participants learned how different regions around the world have successfully adopted sustainability principles, transforming tourism into a force for good. The intention was to help those in attendance adapt these successful models to Sabah’s unique landscape and cultural values.
A standout moment during these discussions was the presentation by a representative from the Yayasan Sabah Group, who recounted the detailed process of securing GSTC certification for the Maliau Basin and Imbak Canyon. These stories were more than just case studies — they served as powerful proof that conservation, when pursued strategically, can also strengthen tourism appeal and local pride.
Focusing on Sabah’s Unique Needs
The afternoon sessions shifted the lens closer to home, examining how Sabah could implement these sustainable tourism practices on a broader scale. Local stakeholders were encouraged to work together across the tourism value chain — from planners and policymakers to private operators — to ensure that the GSTC guidelines become a practical part of daily operations.
Attention was also drawn to the broader global context. By aligning its policies with the United Nations Sustainable Development Goals (SDGs), Sabah stands to elevate its status on the international stage, not just as a destination of breathtaking beauty, but as a leader in sustainable travel.
Setting the Standard: Sabah’s Certified Destinations
Sabah has already made commendable strides in this direction. Three of its premier natural attractions — the Maliau Basin, Imbak Canyon, and Borneo Rainforest Lodge in Danum Valley — have achieved GSTC certification. These achievements underscore a clear message: Sabah is serious about sustainability.
These certified destinations are now internationally recognized as models of responsible tourism, showcasing how preservation efforts can coexist with high-quality visitor experiences. Their status enhances Sabah’s appeal to eco-tourists, environmental researchers, and ethical investors, making them symbols of what the region hopes to achieve across its entire tourism sector.
Wider Implications for the Travel Industry
This local initiative may carry global consequences. With Sabah taking bold steps toward sustainable tourism, other destinations could be inspired to follow suit. The ripple effect might influence tour operators, travelers, and policymakers worldwide.
The impact could include:
- A greater preference among travelers for destinations with verified sustainability credentials.
- Governments integrating environmental indicators into their tourism development plans.
- An overall transformation in how tourism is marketed, focusing more on ecological integrity and cultural respect.
By placing real-world implementation of the GSTC standards at the center of the conversation, Sabah is helping shift the travel industry’s focus from mere growth to long-term value and impact.
Action Beyond Awareness
The workshop didn’t just inform — it motivated. The closing sessions emphasized that knowing what to do is only the first step. The true challenge lies in translating knowledge into action. Participants were urged to adopt the GSTC principles not as abstract ideals but as operational foundations.
Sabah’s tourism sector is now being called upon to rethink how it functions, from crafting policies to designing visitor experiences. This transformation is about embedding sustainability into every decision, making sure that tourism benefits both the environment and the communities that call Sabah home.
Looking Ahead: A Model for Global Tourism
The workshop marked more than a milestone for Sabah — it laid the groundwork for a wider movement. As Sabah refines its strategies to meet international sustainability targets, it’s positioning itself as an example for other destinations.
In an era when travelers are becoming more mindful of their choices, Sabah’s forward-thinking model could offer a new blueprint — one that celebrates not just beautiful places, but ethical, inclusive, and resilient tourism systems.
By embracing sustainability, preserving culture, and protecting ecosystems, Sabah is not only improving its own tourism offerings but contributing to a global vision where travel uplifts, educates, and regenerates.
Summary of Key Milestones
- The GSTC Workshop was held on June 3 in Kota Kinabalu at Shangri-La Tanjung Aru.
- 80 key tourism players attended from government, academia, and industry groups.
- The aim: to integrate GSTC guidelines and align with UN Sustainable Development Goals (SDGs).
- Maliau Basin, Imbak Canyon, and Borneo Rainforest Lodge have already secured GSTC certification.
- Sabah is emerging as a global leader in sustainable tourism strategy.
