Southwest Airlines, once known for its customer-friendly policies, is making a dramatic shift by introducing new fees and restrictions that align it more closely with traditional U.S. carriers. With changes set to take effect in 2025, travelers will now face non-refundable tickets, baggage fees for most fare classes, expiring flight credits, and the end of open seating. These updates mark a significant departure from Southwest’s long-standing commitment to simplicity and affordability, fundamentally altering the experience for millions of U.S. passengers and reshaping the airline’s identity in the competitive aviation industry.
For decades, Southwest Airlines stood apart from other major US carriers by refusing to burden travelers with excessive fees. The airline was known for its customer-friendly policies, including two free checked bags, no change fees, and open seating. But now, those days are ending.
Southwest announced sweeping changes that take effect May 28, 2025, marking a shift that brings it closer to legacy carriers like Delta, American, and United.
Southwest Airlines Joins the Fee Frenzy
Most U.S. airlines have long adopted fare structures that force budget travelers to pay extra for basic conveniences. Passengers often face expensive checked bag fees, non-refundable tickets, and even charges for selecting a seat. Southwest had resisted these practices, but now it’s falling in line with its competitors.
The airline is introducing four ticket categories—and only the most expensive one will include free checked bags. Travelers with the cheapest fares will lose many of the benefits that once made Southwest a standout.
Major Changes Coming to Southwest Airlines in 2025
Starting May 28, Southwest’s policies will shift dramatically:
- Non-Refundable and Non-Transferable Cheapest Fares – The most affordable tickets will no longer allow changes or refunds. This means if you can’t take your flight, you forfeit your money.
- Checked Bags No Longer Free for Most Passengers – Only those purchasing the top-tier “Business Select” fare will receive two free checked bags.
- Flight Credits Will Expire – Travelers will have only six months to use credits from the lowest fares, while other credits will expire after 12 months.
- Frequent Flier Miles Devaluation – Redemption rates for Rapid Rewards points will be tied to demand, making them less predictable and likely less valuable.
- End of Open Seating in 2026 – Southwest will replace its famous open boarding system, moving toward assigned seating, which could introduce new seat selection fees.
The End of Southwest’s Unique Boarding System
Southwest’s open seating model—where passengers board in order of their assigned group and pick any available seat—has been a defining feature of the airline. The system allowed for quick and efficient boarding while avoiding the extra costs that other airlines charge for seat selection.
However, the airline now plans to eliminate open boarding in 2026, likely paving the way for paid seat assignments. This move would mirror legacy carriers, where premium seats come at a price, and those unwilling to pay are left with whatever is available at the back of the plane.
Credit Cards and Loyalty Programs: The New Workaround
Frequent travelers have found ways to avoid baggage fees by holding an airline-branded credit card, a strategy that will now apply to Southwest as well. Other airlines, such as Delta, American, and United, allow their credit card holders to check at least one bag for free, and Southwest will follow suit.
For those who fly Southwest often, signing up for their credit card might be the best way to avoid paying baggage fees. Savvy travelers who maximize rewards and avoid interest charges can still benefit from free bags, priority boarding, and other perks.
Southwest Airlines is introducing new fees and restrictions in 2025, ending free checked bags, flexible tickets, and open seating. These changes mark a major shift, aligning it with traditional U.S. carriers and reshaping the air travel experience.
What This Means for Travelers
Southwest’s new policies mark a significant departure from the airline’s long-standing customer-first approach. While business travelers and premium fare passengers may not feel the pinch, budget-conscious travelers will need to adjust their expectations.
For decades, Southwest differentiated itself by offering simple, transparent pricing. Now, the introduction of fare classes, baggage fees, and potential seat selection fees means that flying the airline will feel much more like flying Delta or United.
These changes may boost Southwest’s revenue, but they also risk alienating the loyal customer base that appreciated the airline’s no-nonsense approach to air travel.
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