Sunday, July 13, 2025
Amsterdam luxury boutique firm Sir Hotels has officially opened bookings for its long-awaited London debut—Sir Devonshire Square. Set between the creative core of Shoreditch, the historic alleys of Spitalfields, and the business district near Liverpool Street Station, the new opening marks the introduction of Sir Hotels’ design-focused ideology to one of the most exciting cities in the world.
Through this opening, the brand extends its European presence from cultural centers such as Amsterdam and Berlin to the very center of East London, bringing with it a unique blend of timeless refinement and modern sophistication to an area brimming with heritage.
A Historical Background Reinterpreted
Situated in an original former East India Tea Company warehouse in the historic Devonshire Square courtyard, the building has been restored with great care. The result is a building that retains architectural heritage yet brings with it modern design features.
The location places visitors on equal distances from London’s business and culture hubs on foot. Just steps from prolific Shoreditch street art, independent galleries, and innovative nightlife—and the same from Spitalfields Market, renowned as much for its heritage as its contemporary shopping—Sir Devonshire Square offers an arts-centric portal to historic and new London on an equal plane.
Boutique Stay with High-End Facilities
The 81 tastefully decorated rooms, 14 of which are spacious suites, offer the best of vintage charm and modern style comfort. Inspiration is drawn from the heritage of the building in its use of exposed bricks, strong colors, and individually crafted furniture that respects the warehouse’s heritage and still caters to the requirements of the contemporary traveler.
Facilities on the premises include fully equipped gym and separate yoga studio, both ideal for health-conscious visitors. Communal areas have been created to encourage creativity and community, with boutique shop selling locally sourced London-made products, benefiting London-based makers and showcasing the creative output of the city.
Vibrant Lobby Bar that Evolves with the Day
Housed at the building’s center is its multi-function lobby bar, which opens and closes seamlessly throughout the day. Mornings come with hot cups of coffee and nutritious breakfast bowls, lunch brings the latest seasonal dishes and snacks, and evening finds the space converted into a sophisticated wine and craft cocktail bar that entices the in-house patrons and the community creatives.
It’s an adaptive setting that mirrors the ideology of Sir Hotels: to create socially interactive settings that promote connections, creativity, and comfort.
Coming Soon: The Cover – Private Members’ and Dining Lounge
Although the guest rooms are available to book from mid-September 2025, perhaps the most highly anticipated future additions later this year are the hotel’s signature restaurant, The Cover, and its private members’ club of the same name. They will raise the guest experience to an entirely new level with special dining, cultural events, and special events created exclusively for members and guests.
The club features an intimate, luxury-environment—designed as a haven for creatives, professionals, and Londoners seeking refined, discreet venues both to work and play.
Sir Hotels’ Signature Style Comes to London
Celebrating its UK debut, Sir Devonshire Square is the first London hotel of Sir Hotels, which is naturally of the community it is in. Renowned to combine design, art, and neighborhood culture, the brand has already made its mark in Amsterdam, Berlin, Hamburg, and Ibiza. The London hotel follows the trend—merging heritage structures with current notions of hospitality.
It’s not just another trendy place to stay—Sir Devonshire Square is an anchor of the community, design icon, and creative hub of London’s ever-changing East End.
Portal to London’s Top Attractions
Strategically positioned, the hotel is merely moments away from historical landmarks and contemporary attractions. From St. Paul’s Cathedral and The Tower of London to the latest in art museums and artisanally-prepared food markets, it is feasible that visitors may experience the very best of London’s culture in minutes.
The nearby Liverpool Street Station allows city-wide connections with the least fuss, whether it’s business in the Square Mile or fun in West London. As a destination that always meets the challenge of having to balance accessibility with personality, Sir Devonshire Square does it all with flair.
Redefining the Capital’s Boutique Hotel Experience
Sir Devonshire Square sets the bar higher for boutique hotels in London—where authenticity, comfort, and creativity reign supreme. As the visitor tide continues its relentless rise, the property is ready to unfurl its welcoming mat to travelers who value immersive experience, best-in-class service, and an overriding sense of place. Whether you are visiting the city on business or culture, relaxation or inspiration, Sir Devonshire Square is an elegant sanctuary in one of the city’s most dynamic quarters.
