Monday, May 12, 2025
Saudia, the national airline of Saudi Arabia, has recently received several prestigious accolades at the TravelPlus Airline Amenity Awards and the Onboard Hospitality Awards during the World Travel Catering & Onboard Services Expo 2025, held in Hamburg, Germany. These awards serve as a testament to Saudia’s unwavering commitment to delivering exceptional customer experiences and establishing new standards of excellence in the aviation industry. The airline’s continual efforts to enhance the luxury and comfort of its passengers have now been recognized on a global stage, further solidifying its reputation as a world-class carrier.
A Luxurious Partnership: Saudia and ELIE SAAB
One of the standout achievements for Saudia at the TravelPlus Airline Amenity Awards was the airline’s collaboration with the iconic fashion brand, ELIE SAAB. The partnership has resulted in the creation of a luxurious new premium amenity kit collection that has garnered a remarkable amount of recognition. The kits were awarded Gold Awards in multiple categories, including Business Class: The Middle East, First Class: Unisex Kit Middle East, and Business Class: Amenity Kit Program for the Rest of the World.
This marks the debut of ELIE SAAB in the aviation sector, and the partnership brings a sophisticated and stylish touch to Saudia’s First and Business Class services. The kits, renowned for their elegant design and opulent contents, offer passengers a truly refined experience. From high-quality skincare products to finely crafted accessories, the kits impress both judges and passengers alike. They have successfully raised the bar for in-flight luxury and are a prime example of how Saudia is striving to exceed expectations with every detail of its service.
The collaboration with ELIE SAAB represents more than just an aesthetic enhancement; it embodies Saudia’s dedication to offering a level of comfort and sophistication that aligns with the luxury image of Saudi Arabia itself. With this partnership, Saudia is not only setting new benchmarks in the aviation industry but also reinforcing its position as a leading airline in terms of passenger satisfaction and luxury travel.
The Saudi Coffee Cup: A Cultural Touch of Elegance
In addition to its success with the amenity kits, Saudia also won a Gold Award at the TravelPlus Airline Amenity Awards for its innovative Saudi Coffee Cup initiative. This initiative was developed in partnership with the Culinary Arts Commission of Saudi Arabia’s Ministry of Culture, further underscoring Saudia’s commitment to blending cultural heritage with modern luxury. The Saudi Coffee Cups, which feature handcrafted designs representing various regions of Saudi Arabia, were awarded the prestigious Gold Award for First Class Glassware.
This initiative offers passengers a unique experience by serving Saudi coffee in beautifully crafted cups that reflect the rich cultural traditions of the Kingdom. The cups are a symbol of Saudi Arabia’s heritage and are an embodiment of the country’s warm hospitality, making them a standout feature in Saudia’s premium cabins. The airline’s dedication to cultural authenticity, combined with a commitment to offering the finest in-flight service, has made this initiative a memorable highlight for passengers traveling in Saudia’s First Class.
By integrating such distinctive cultural elements into its onboard offerings, Saudia not only elevates the in-flight experience but also provides a deeper connection for passengers to the traditions and history of Saudi Arabia.
Saudia’s Continued Excellence in Service
Saudia’s ongoing efforts to enhance the comfort and satisfaction of its passengers were also acknowledged with the prestigious TravelPlus Passenger Amenities Five Star Rating for 2025. This highly sought-after recognition is awarded to only five airlines globally each year, highlighting the airline’s superior passenger amenities and its consistent drive to set new standards in service. The award is a reflection of Saudia’s dedication to providing a premium flying experience, from its luxurious amenity kits to its culturally rich initiatives and outstanding service.
Innovative Cabin Crew Uniforms: A Nod to Style and Function
The Onboard Hospitality Awards also recognized Saudia for its innovative approach to onboard service with a Highly Commended award in the Best Service Equipment: Crew category. This award was given in recognition of Saudia’s newly designed cabin crew uniforms, which combine style with practicality. The uniforms not only reflect the airline’s commitment to professional appearance but also ensure that the crew is comfortable while providing top-tier service to passengers.
Saudia’s cabin crew uniforms are designed with both functionality and elegance in mind, making it easier for the crew to deliver exceptional service while maintaining a polished and professional look. The design incorporates elements of traditional Arabian culture, combined with contemporary style, creating a unique and striking appearance that aligns with the airline’s premium image.
A Commitment to Excellence
These multiple prestigious awards are a clear reflection of Saudia’s commitment to excellence in the aviation industry. From luxurious amenities to culturally significant initiatives and innovative service offerings, Saudia continues to raise the bar for in-flight luxury and customer service. The airline’s recognition at the TravelPlus Airline Amenity Awards and Onboard Hospitality Awards is a testament to the hard work, creativity, and passion that go into every aspect of its operations.
As Saudia continues to evolve and innovate, these awards are a strong indication of the airline’s ability to deliver a world-class travel experience that appeals to the most discerning passengers. With its emphasis on luxury, service excellence, and cultural authenticity, Saudia is well on its way to becoming a global leader in premium air travel. The airline’s achievements at the 2025 TravelPlus and Onboard Hospitality Awards are just the beginning of what promises to be an exciting future in the aviation industry.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “These awards are more than just trophies; they represent our relentless pursuit of excellence across all aspects of our guest experience at Saudia. From our pioneering collaboration with ELIE SAAB to the culturally rich Saudi Coffee Cup initiative and beyond, each advancement is redefining inflight luxury by combining timeless design with forward-thinking innovation that captivates and delights our guests at every moment.”
