Saudi Arabia Tourism Authority Launches Vibrant ‘Saudi Summer’ 2025 Program to Boost Visitor Numbers and Economic Growth – Travel And Tour World

Saudi Arabia is set to transform its summer tourism landscape with the launch of the 2025 edition of the ‘Saudi Summer’ program, themed Color Your Summer. Announced by Minister of Tourism and Saudi Tourism Authority Chairman Ahmed Al-Khateeb, the initiative aims to attract over 41 million visitors from 18 countries and generate SAR73 billion in tourism revenue between May and September.

The program reflects the Kingdom’s ambitious vision to diversify its economy and position itself as a premier global tourism destination by capitalizing on its rich culture, breathtaking landscapes, and year-round attractions. Over 120 partners from across the public and private sectors gathered to align strategies for a seamless, impactful summer season.

What to Expect from Saudi Summer 2025

• Diverse Destinations: Six distinct locations spanning from the moderate coastal climates of Jeddah and the Red Sea to the cooler highlands of Taif, Al-Baha, and Aseer.
• Flagship Events: The Esports World Cup (EWC) in Riyadh, along with vibrant Jeddah and Aseer Seasons packed with activities, entertainment, and cultural experiences.
• New Tourism Products: More than 600 unique offerings and 250 special promotions designed to engage travelers of all interests.

Strategic Goals and Industry Impact

• Economic Boost: The program’s expected SAR73 billion spend will inject significant funds into local economies, supporting job creation and business growth in tourism-related sectors.
• Private Sector Engagement: Over SAR300 million in private investment highlights strong confidence and collaboration between the government and industry stakeholders.
• Sustainability Focus: Efforts emphasize balancing growth with preserving Saudi Arabia’s natural and cultural heritage.

Highlighted Destinations and Experiences

• Jeddah and Red Sea: Pristine islands like Shebara and Umhat, five new public beaches, and luxury resorts including St. Regis and Desert Rock make these coastal areas summer hotspots.
• Highland Retreats: Taif, Al-Baha, and Aseer offer cooler climates and scenic mountain escapes, perfect for relaxation and nature lovers.
• Riyadh: Hosts the globally recognized Esports World Cup, blending technology, sports, and entertainment to attract younger demographics.

What This Means for Travelers

• Access to a broader array of experiences, from cultural festivals and sporting events to luxury beach resorts and tranquil mountain hideaways.
• Competitive pricing and promotions, making summer travel in Saudi Arabia more attractive than ever.
• Enhanced infrastructure and services ensuring smooth, enjoyable visits across all destinations.

Why Saudi Summer 2025 Matters

This program is more than a seasonal campaign—it represents a critical phase in Saudi Arabia’s journey to diversify its tourism portfolio and stimulate year-round travel. By leveraging its geographic diversity and cultural assets, the Kingdom aims to position itself as a vibrant destination that appeals to global travelers, regional tourists, and domestic visitors alike.

Ahmed Al-Khateeb highlights the transformative power of collaboration and innovation in achieving these goals, while CEO Fahd Hamidaddin emphasizes how Saudi Arabia is redefining summer travel on a global scale.

Bullet Points Summary

• Saudi Summer 2025 runs May–September, featuring six key destinations across the Kingdom
• Program aims to welcome 41 million visitors and generate SAR73 billion in spending
• More than 120 partners involved in delivering 600+ tourism products and 250+ special offers
• Flagship events include Riyadh’s Esports World Cup and cultural seasons in Jeddah and Aseer
• Private sector investment exceeds SAR300 million, signaling strong market confidence
• Focus on sustainable growth and enhancing visitor experience throughout Saudi Arabia

Saudi Summer 2025 promises to color the Kingdom’s tourism sector with unprecedented vibrancy, innovation, and economic opportunity. For travelers seeking a blend of culture, adventure, and luxury, Saudi Arabia’s diverse summer offerings provide compelling reasons to explore this rising global destination.