Wednesday, June 4, 2025
In an exciting development for both business and leisure travelers, SAS Airlines has announced the launch of a new direct route connecting Valencia, Spain, to Copenhagen, Denmark. This new service will significantly improve the connectivity between the Danish capital and Valencia, offering two weekly flights on Tuesdays and Saturdays.
The service, which operates between May and October, aims to enhance the travel options available to passengers looking to explore these vibrant cities or connect to other destinations across Europe and beyond.
This announcement comes as part of SAS Airlines’ continued efforts to expand its short-haul and long-haul network, with the Valencia-Copenhagen route playing a pivotal role in connecting Northern Europe to the Mediterranean. Additionally, the new connection will provide enhanced links between Valencia and other European destinations, including Oslo, Stockholm, and Gothenburg, while also facilitating long-haul connections to destinations in the United States and other parts of the world.
Boosting Connectivity Between Valencia and Copenhagen
The new route from Valencia to Copenhagen comes at an opportune time as travelers are increasingly seeking direct flight options between Europe’s cultural hubs. The service will not only provide increased travel flexibility for passengers but also enhance the overall connectivity between Southern Europe and Northern Europe, a region that has been a key focus of SAS Airlines’ expansion strategy.
The flights will operate twice a week, providing a convenient travel option for both business travelers and tourists looking to explore the dynamic cities of Copenhagen and Valencia. These cities are known for their unique cultural offerings, stunning architecture, and sustainable tourism initiatives, making them prime destinations for travelers seeking both leisure and cultural experiences.
With Valencia being a well-known Spanish Mediterranean hub, the new service will offer easy access for Copenhagen-based travelers looking to visit the vibrant city of arts and sciences or enjoy its Mediterranean coastlines. Copenhagen, a major business and cultural center in Scandinavia, will also benefit from the new route, as it will now have better accessibility to the tourism and business opportunities in Valencia and the Valencian Community.
A Strategic Partnership Supported by the Visit Valencia Foundation
The launch of the Valencia-Copenhagen route is made possible thanks to a collaborative effort supported by the Visit Valencia Foundation through its Fly Valencia program. This program’s priority strategy aims to diversify the city’s tourist source markets, focusing on attracting travelers from destinations with a strong commitment profile, such as the Nordic countries, including Denmark.
According to Paula Llobet, the Councilor for Tourism, Innovation, and Investment Attraction at the Valencia City Council, this new flight connection will significantly improve Valencia’s connectivity with Nordic countries, which is one of the core objectives of the Visit Valencia Foundation’s connectivity strategy. She further explained, “The new connections position Valencia as an attractive and accessible destination for Danish tourists who, generally speaking, have high purchasing power, show interest in cultural offerings, and are responsible visitors committed to sustainability.”
This emphasis on responsible tourism aligns with Valencia’s sustainability goals, as the city continues to prioritize eco-friendly travel options and experiences. Danish tourists, known for their commitment to sustainable travel practices, are an ideal target market for Valencia’s cultural tourism offerings. Moreover, the new flights are expected to boost tourism from Denmark to Valencia, increasing visitor numbers and stimulating the local economy, particularly in the hospitality, cultural, and retail sectors.
Improved Access for Scandinavian Tourists and Business Travelers
Scandinavia has long been a source of high-value tourists for Valencia, and the new SAS route is expected to help further increase the city’s appeal to this growing demographic. Danish visitors are particularly interested in experiencing Valencia’s rich cultural scene, which includes famous landmarks like the City of Arts and Sciences, the Central Market, and the Turia Gardens, as well as the city’s Mediterranean beaches.
In addition to tourism, the new route will also improve business connectivity between the Nordic and Spanish markets. Copenhagen, a key business hub in the region, will now have direct access to Valencia’s thriving business community and its dynamic industries, including technology, logistics, and fashion. This enhanced connectivity will benefit corporate travelers who require efficient access to both cities for meetings, conferences, and cross-border business operations.
The Role of SAS Airlines in Expanding Short-Haul and Long-Haul Travel
SAS Airlines has long been a significant player in Europe’s air travel landscape, known for offering a strong short-haul network in addition to its long-haul services. The launch of the new Valencia-Copenhagen route is part of SAS’s broader strategy to expand its network, offering greater connectivity between key European destinations and key global locations. With flights already operating to cities like Oslo, Stockholm, and Gothenburg, the Copenhagen-Valencia connection strengthens the airline’s position as a leading carrier in the Scandinavian market.
The new route will also help bolster SAS Airlines’ presence in Southern Europe, providing travelers from Valencia and the greater Valencian region with more direct connections to Scandinavia, as well as facilitating seamless links to long-haul destinations served by SAS Airlines, including the United States, Asia, and Africa.
Sustainability and the Future of Travel Between Valencia and Copenhagen
With an increasing focus on sustainable travel and eco-friendly tourism, the new SAS route aligns well with the environmental goals of both Valencia and Copenhagen. Both cities are committed to reducing carbon emissions, investing in sustainable infrastructure, and promoting responsible tourism. The introduction of a direct flight connection between the two cities offers a more efficient travel option, reducing the need for connecting flights and ultimately lowering carbon footprints.
Moreover, as more travelers seek sustainable travel options, the availability of direct flights between cities like Copenhagen and Valencia will be seen as a positive step towards making international travel more eco-conscious.
A Bright Future for Valencia and Copenhagen
With the launch of this new service between Valencia and Copenhagen, both cities are poised to benefit from an increase in tourism, business travel, and cultural exchanges. The new route strengthens the relationship between Denmark and Spain, offering greater accessibility and convenience for travelers seeking to experience the best that both destinations have to offer.
As the city of Valencia continues to grow as a global travel hub, the efforts of the Visit Valencia Foundation and SAS Airlines to improve connectivity and expand international links will ensure that the city remains a top choice for travelers from around the world.
In conclusion, the new SAS route is not just a boost for tourism—it represents a strategic step towards a more interconnected, sustainable, and globally accessible Valencia. Whether for leisure, business, or cultural experiences, the new Copenhagen-Valencia connection is set to strengthen the ties between these two exciting cities, creating opportunities for both residents and visitors alike.
Tags: Copenhagen flights, cultural tourism, Fly Valencia program, long-haul connections, new route SAS, Nordic countries flights, SAS Airlines, short-haul flights Europe, sustainable tourism, tourism growth Valencia, Travel Connectivity, Valencia to Copenhagen, Visit Valencia