Published on
August 27, 2025
By: Paramita Sarkar
The Sarawak Tourism Board (STB) is set to showcase its unique cultural heritage, eco-tourism experiences, and indigenous craftsmanship at CelebrASIA 2025, a prominent consumer show returning to London from 5th to 7th September 2025 at Battersea Power Station. The event will celebrate the diverse cultures of Southeast Asia and provide a platform for Sarawak to highlight its traditions and vibrant tourism offerings.
What Can Visitors Expect at CelebrASIA 2025?
CelebrASIA 2025 will bring together the best of Southeast Asian culture in an exciting three-day event. Building on the success of its inaugural 2024 edition, which attracted over 154,000 visitors, the festival will expand its programming to include a new Riverside Feasting Tent and over 30 Southeast Asian artisan brands. Visitors can expect to engage in hands-on cultural activities, enjoy traditional performances, and explore a curated artisan market showcasing the rich diversity of the region.
Where Is Sarawak Participating?
Sarawak will take center stage as part of Malaysia’s national representation at the festival. Battersea Power Station, an iconic London landmark, will be transformed into a lively celebration of Southeast Asian food, arts, and culture, with Sarawak contributing its unique traditions to the event. The Sarawak Tourism Board is collaborating with Tourism Malaysia to present Sarawak’s appeal as a diverse travel destination known for its eco-tourism, vibrant cultural heritage, and authentic experiences.
When Will the Events Take Place?
The three-day event will run from 5th to 7th September 2025, with Sarawak’s major cultural activations taking place throughout the festival. Visitors can participate in traditional craft workshops, watch dance performances, and explore Sarawak’s rich history and indigenous artistry. Special events such as the Sarawak Iban Necklace Beadwork and Sarawak Rattan Coaster Making workshops will offer an immersive cultural experience for attendees.
Why Is Sarawak’s Participation Important?
Sarawak’s participation at CelebrASIA 2025 is a strategic move to enhance the destination’s profile in the UK market, one of Europe’s key travel sources. The festival offers a platform for Sarawak to engage directly with UK-based travelers, trade professionals, and the local community, promoting its eco-tourism, indigenous crafts, and cultural experiences. Sarawak’s vibrant showcase aims to draw attention to its rainforests, rivers, and rich traditions, reinforcing its position as one of Malaysia’s most authentic travel destinations.
How Will Sarawak Engage Festivalgoers?
Festivalgoers will be treated to hands-on workshops led by local artisans and cultural practitioners, allowing them to learn traditional crafts and understand their significance. The Sarawak Iban Necklace Beadwork Workshop, led by Pungu Borneo, will teach participants to craft intricate Marek Empang, a traditional beadwork adornment worn by Iban maidens. Additionally, the Sarawak Rattan Coaster Making Workshop, guided by Kunang Studio, will provide attendees with a creative introduction to the region’s weaving traditions using natural materials like rattan and bemban. These workshops, priced at £35 per person, are a perfect opportunity for visitors to engage with Sarawak’s indigenous culture.
What Other Activities Will Sarawak Offer?
Along with the workshops, Sarawak’s contribution will include traditional dance performances presented by a troupe from the Sarawak Arts Council. The performances will provide a vibrant look at Sarawak’s rich artistic heritage, with shows running from Friday afternoon to Sunday evening on the outdoor stage. These performances are a highlight of the festival, offering a glimpse into the region’s diverse cultural traditions. In addition to performances, Sarawak will also showcase authentic crafts, including handwoven basketry, intricate beadwork, and other indigenous art forms at its booth.
CelebrASIA one of the most significant cultural events
With an expanded program for 2025, CelebrASIA is poised to be one of the most significant cultural events in London, and Sarawak’s involvement is a key component of its effort to showcase the rich cultural heritage of Malaysia. By bringing its eco-tourism offerings, traditional crafts, and live cultural performances to the UK, Sarawak is strengthening its position as a must-visit destination for travelers seeking authentic, nature-driven experiences. The festival provides a unique opportunity for families, tourists, and trade professionals alike to immerse themselves in the living traditions and rich biodiversity of Sarawak, inviting everyone to explore its vibrant heritage and dynamic tourism offerings.
