Wednesday, March 5, 2025
Sabre Hospitality, part of the esteemed global travel tech leader Sabre Corporation, has inked a long-term deal with Ensana, Europe’s premier health spa company, to adopt the cutting-edge SynXis platform and its array of solutions. This alliance is a crucial advancement in Ensana’s strategy to update its operations, elevate guest experiences, and pursue aggressive expansion goals throughout Europe, Asia, and the Middle East.
At the heart of this partnership is the implementation of SynXis Retailing, which allows Ensana Hotels to capitalize on more than just room sales by fully leveraging its spa and wellness services. The SynXis platform supports Ensana’s business approach perfectly, offering superior distribution capabilities, flexible retail options, and effortless integration with key property and revenue management systems. This integration aims to simplify administrative processes, increase reservations, and enhance revenue as Ensana continues to grow.
“This partnership is a testament to our mission of enabling hotels to become true retailers, moving beyond traditional room sales to unlock the full potential of their offerings,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “With SynXis Retailing, Ensana Hotels can better package and sell spa and wellness experiences, creating new revenue streams while delivering exceptional value to their guests. This is the future of hospitality—where every touchpoint becomes an opportunity to engage, personalize, and grow.”
Moreover, the partnership provides an extensive range of solutions, such as the SynXis Booking Engine, Corporate Booking Tool, and GDS Distribution. These systems, along with crucial integrations with other essential technology partners, will aid Ensana in refining operations and providing tailored guest experiences. The choice of Sabre was significantly influenced by the Corporate Booking Tool, which facilitates easy and effective management of direct corporate reservations, meeting the hotel group’s need for digital distribution and improved efficiency in critical business segments.
“This collaboration marks an important milestone for Ensana as we continue to expand as leaders in the health spa hospitality sector,” said Frank Halmos, Chief Executive Officer, Ensana Hotels. “Sabre’s innovative technology, particularly its retailing and corporate booking capabilities, will help us provide more personalized and flexible booking experiences, allowing us to better serve our guests and business partners.”
Sabre’s provision of innovative technology to Ensana underscores its commitment as a reliable ally in the dynamically growing wellness hospitality market. This venture highlights Sabre Hospitality’s expertise in deploying advanced technology that helps hotels enhance their revenue opportunities beyond the conventional scope of room sales.
