Nestled on the pristine coast between Da Nang and Hoi An ancient town, Fusion Resort & Villas Da Nang is the ultimate family-friendly beach holiday destination. Offering a range of stylish private pool villas and spacious hotel rooms featuring a unique “resort in the sky” concept, complemented by an enticing array of dining options and one of the largest resort spas in Vietnam, this tropical oasis promises an enjoyable and memorable wellness experience like no other. To bring this vision to life, the resort collaborated with SABA Hospitality to implement the SABA Digital Compendium, SABA Mobile Ordering & SABA AI Chatbot solutions, creating an environment that transforms every stay into an unforgettable experience.
https://fusionresorts.com/danang/
Objectives
- 1) Enhance Guest Experience:
Provide guests with easy access to resort information, services, and dining options directly from their mobile devices. - 2) Increase F&B Revenue:
Leverage digital ordering and upselling features to boost food and beverage sales, enhancing overall revenue for the resort. - 3) Streamline Operations:
Automate service requests and ordering processes to reduce the burden on staff and improve efficiency - 4) Multi-lingual Support:
Support the international clientele, especially guests from China, South Korea, and Japan by providing guest services in their own language.
Implementation
SABA Digital Compendium Module
The SABA Digital Compendium was deployed to support the digital first mentality of this newly opened resort with a dynamic digital solution. Key features included:
- Interactive Content:
Guests could access up-to-date information about resort amenities, activities, dining options, and local attractions through an intuitive interface.
- PDF and Link Integration:
The compendium allowed the upload of PDFs (menus, brochures) and links to third-party services (spa bookings, local tours), providing guests with comprehensive information at their fingertips.
- iFrame Capabilities:
The integration of multimedia content, such as videos and maps, enhanced guest engagement and provided valuable insights into the resort’s offerings.
SABA Mobile Ordering Module
The SABA Mobile Ordering solution enabled guests to place food and beverage orders from their mobile devices, significantly improving the dining experience across the resort’s restaurant and bar venues. Key features included:
- Integration with Micros Simphony POS:
The mobile ordering system seamlessly integrated with the resort’s Micros Simphony POS, ensuring efficient order processing and accurate billing.
- Upselling Capabilities:
Recommended add-ons, upgrades to dishes, and cross-selling of beverages lead to an increase in overall revenue in the Room Service and Pool Bar venues.
- User-Friendly Interface:
Guests could easily browse menus, customize orders, and make secure payments directly from their smartphones.
- Real-Time Updates:
The system provided real-time notifications about order status, ensuring guests were informed about their requests without needing to wait for staff assistance.
- Convenience at the Pool Deck:
Guests lounging at the pool deck could conveniently place orders for food and drinks, enhancing their overall relaxation experience.
SABA AI Chatbot Module
The SABA AI Chatbot solution enabled the resort to automate routine guest interactions in multiple languages and reduce call volumes at the Reception and Concierge. Key features included:
- 24/7 Availability:
The AI Chatbot provided instant responses to guest enquiries and requests, helping to manage requests in real-time and without delay or putting the guest on hold.
- Multi-Language Support:
The multi-language capabilities eliminated all language barriers, ensuring that guests receive timely assistance in their preferred language.
Feedback First-Hand
“Implementing SABA at our resort has been a game-changer in every way. From the very beginning, the setup process was simple and quick, requiring minimal technical expertise. The platform’s intuitive design made onboarding effortless, and within just a few days, we were fully operational.
What truly stands out is how super user-friendly SABA is—both for our team and our guests. The interface is clean, modern, and incredibly easy to navigate, reducing the learning curve significantly.
The beautiful layout enhances the overall user experience, with a visually appealing design that aligns perfectly with our resort’s branding. The platform is not only functional but also aesthetically pleasing, making interactions more engaging for our guests.
Another major advantage is SABA’s multilingual platform, which has been invaluable in catering to our diverse clientele. Guests can interact in their preferred language, eliminating communication barriers and enhancing their overall satisfaction.
Since implementing SABA, we’ve seen a notable increase in guest satisfaction, reflected in glowing reviews and repeat bookings. Additionally, the platform’s smart features—such as automated upselling—have directly contributed to a boost in revenue, making it a worthwhile investment.
We highly recommend SABA to any hospitality business looking to streamline operations, improve guest experiences, and drive profitability. It’s more than just a software—it’s a powerful tool that delivers real results.”
– Ms. Van Vu Thi (Hotel Manager)
Results
1) Enhanced Guest Satisfaction
Feedback from guests indicated a significant improvement in their overall experience:
- Increased Convenience:
Guests appreciated the ability to access resort information and place orders from anywhere on the property, particularly at the pool deck, enhancing their comfort and satisfaction.
- Positive Dining Encounters:
The mobile ordering system allowed guests to enjoy meals without the hassle of waiting for service, leading to higher satisfaction ratings for dining experiences.
- Improved Guest Experience:
The resort team is continuously improving the User Experience and User Interface to inspire the guests with thoughtful services and inspirational experiences across the resort, which encourages guests to explore and enjoy a memorable stay.
2) Increased F&B Revenue
The SABA Mobile Ordering solution contributed to increased revenue for the resort:
- Higher Average Check Values:
The system’s smart upselling features encouraged guests to explore additional menu items, resulting in an increase in average check sizes.
- Expanded Revenue Streams:
The ability to promote additional services (such as spa treatments and excursions) through the digital compendium created new revenue opportunities.
3) Improved Operational Efficiency
The implementation of SABA solutions resulted in notable operational improvements:
- Reduced Staff Workload:
Automation of service requests and orders allowed staff to focus on delivering high-quality service, rather than managing repetitive tasks.
- Streamlined Communication:
The digital compendium facilitated efficient communication between guests and staff, minimizing misunderstandings and enhancing service quality.
