Friday, March 14, 2025
Ras Al Khaimah is rapidly emerging as a premier destination for Chinese travelers, thanks to a strategic partnership between Ras Al Khaimah Tourism Development Authority (RAKTDA) and Huawei Ecosystem. By leveraging Huawei’s advanced digital platforms—Petal Ads, HUAWEI AppGallery, and HUAWEI Themes—this collaboration has successfully showcased the Emirate’s breathtaking landscapes, rich cultural heritage, and world-class experiences to millions of Chinese tourists. With impactful campaigns, exclusive events, and cutting-edge marketing strategies, this partnership is redefining how Ras Al Khaimah connects with the Chinese travel market, unlocking new opportunities for tourism growth and investment.
Ras Al Khaimah Tourism Development Authority (RAKTDA) has forged a dynamic partnership with Huawei Ecosystem, leveraging innovative digital platforms to enhance the Emirate’s visibility among Chinese travelers. This collaboration has propelled Ras Al Khaimah into the spotlight as a must-visit destination through targeted campaigns and cutting-edge marketing strategies.
A Strategic Partnership Driving Tourism Growth
Through Huawei’s extensive digital ecosystem—including Petal Ads, HUAWEI AppGallery, and HUAWEI Themes—RAKTDA has successfully reached millions of Chinese travelers, presenting Ras Al Khaimah’s stunning landscapes, vibrant culture, and unique experiences directly to potential visitors.
The partnership has already yielded remarkable results, with key campaigns such as Golden Week, where Huawei’s Petal Ads platform, coupled with influential Chinese Key Opinion Leaders (KOLs), amplified Ras Al Khaimah’s appeal to the Chinese market.
Leaders Praise the Collaboration’s Impact
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, emphasized Huawei’s role in bridging global tourism opportunities:
Elevating Ras Al Khaimah as a Hub for Tourism and Esports
As part of this strategic alliance, Ras Al Khaimah hosted the HUAWEI AppGallery Gamers Cup on November 16, 2024—the region’s first-ever beachside Esports tournament. This groundbreaking event attracted nearly 1,000 attendees, further solidifying Ras Al Khaimah’s position as a dynamic tourism and entertainment destination.
Additionally, RAKTDA participated in the Huawei Developer Conference (HDC) 2024 MEA in November, leveraging the platform to engage with leading Chinese enterprises and showcase Ras Al Khaimah’s vision as a future-forward tourism hub.
Future-Forward Tourism Expansion
With digital innovation at its core, the RAKTDA-Huawei partnership continues to unlock new opportunities, reinforcing Ras Al Khaimah’s reputation as a global tourism leader while attracting Chinese travelers, investors, and businesses to the Emirate.
