Technical SEO for Voice Search
Technical SEO is just as important as content when optimising for voice search. Here’s four areas you should focus on:
1. Speakable Schema
This structured data markup (schema.org/Speakable) helps search engines understand which parts of your content are best suited for voice responses. By marking up key sections, you increase the chances of your content being read aloud by voice assistants like Google Assistant.
2. Page Speed and Mobile Optimisation
Page speed is crucial for voice search users, who expect quick answers. Ensure your site is mobile-friendly, fast-loading, and offers a seamless experience across all devices.
3. Local SEO: Optimise for “Near Me” Searches
A large number of voice searches are local in nature, like “luxury hotel near me” or “best fine dining near me.” To capture these searches, you’ll need to prioritise local SEO.
To optimise “near me” searches and rank for these queries, incorporate local keywords into your content, such as your city or neighbourhood combined with your services (e.g. “luxury spa in mayfair”). Additionally, make sure your Google My Business (GMB) listing is complete, accurate, and up-to-date.
4. Manage Your Online Reputation
Positive reviews play a significant role in local SEO rankings. Encourage satisfied guests to leave reviews and professionally respond to all reviews, both positive and negative. Not only does this help with your rankings, it builds trust with potential new customers.
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