Now, Good News For Football Fans Across Spanish Airports of Madrid, Barcelona, and Malaga: Here’s Why You Need To Know – Travel And Tour World

Mondelez World Travel Retail (WTR) has teamed up with Avolta and La Liga to create a thrilling and immersive experience for football fans across Spain. This collaboration, which begins in June 2025, targets travelers in major airports, using the global popularity of football and the deep passion of Spanish fans to engage consumers in exciting and innovative ways. This partnership is set to make an impact in airports in Madrid, Barcelona, and Malaga, where La Liga-inspired activities and promotions will immerse travelers in the vibrant world of Spanish football.

This activation aligns with Avolta’s broader strategy of transforming the travel retail experience by leveraging local culture and global trends. According to Philippe Moryl, Global Head of Food & Confectionery at Avolta, the collaboration will create unique moments that connect passengers with Spain’s rich football culture while enhancing the airport experience. Avolta aims to push boundaries in retail, making every traveler’s moment special and unforgettable through innovative experiences.

By engaging travelers at Spain’s busiest airports, the campaign aims to tap into the excitement of football while highlighting Mondelez’s iconic brands, such as Toblerone, Milka, and Oreo. These brands are actively part of the immersive experience, offering exclusive football-themed prizes and gamified opportunities. The collaboration also emphasizes Avolta’s commitment to redefining the airport shopping experience, turning it into an exciting and dynamic journey for consumers.

Celebrating Football and Spanish Culture at Major Airports

The campaign will roll out nationwide, spanning several prominent Avolta stores in Spain’s key airports, including Madrid’s Barajas, Barcelona-El Prat, and Malaga-Costa del Sol. These locations were selected for their high foot traffic and proximity to both local and international travelers, offering the ideal setting for this high-energy, football-driven activation. The goal is to bring La Liga’s intensity and passion for the sport directly to travelers, engaging them with activities that celebrate the spirit of Spanish football.

In these airports, passengers can participate in instant-win games where they can win exciting football-themed prizes. Shoppers who purchase products like Toblerone, Milka, or Oreo are eligible to enter a gamified raffle, increasing the excitement and engagement level. This creates a fun and interactive way to reward loyal customers while integrating them into the La Liga football experience.

Additionally, in select airports, travelers can engage with interactive photo booths where they can snap virtual pictures alongside their favorite La Liga players. This feature lets fans choose a group of players for a virtual photo, which they can print instantly as a personalized keepsake. This unique experience offers football lovers an opportunity to bring home a piece of their La Liga fandom, adding an extra layer of fun to their travels.

One of the most exciting features of this partnership will take place in Madrid’s T4 terminal. Here, an exclusive engagement event will showcase the official La Liga trophy, bringing fans up close to the symbol of Spanish football’s glory. Adding to the excitement, a La Liga legend will be featured in a special collaboration event, providing travelers with the rare opportunity to meet a former player and immerse themselves further in the La Liga experience.

Beatriz de Otto, Senior Manager of Customer Marketing at Mondelez World Travel Retail, shared her excitement about the partnership, stating that football’s universal appeal makes it an ideal platform for this activation. “Football brings people together like nothing else, and this partnership lets us tap into that energy in a meaningful way. By activating at the heart of Spain’s busiest airports, we’re connecting with travelers and fans where their passion runs highest. It’s a unique chance to introduce our iconic brands in a setting that’s authentic and highly relevant.”

Extending the Excitement Beyond Airports

To further enhance the reach of the campaign, Mondelez and Avolta have launched a year-round online raffle that extends the excitement beyond the airport experience. This raffle offers football fans across Spain the chance to win highly coveted prizes, including tickets to live La Liga matches. This initiative ensures that the thrill of La Liga and the excitement of the campaign remain in the minds of consumers even after they leave the airport.

This aspect of the campaign leverages the global appeal of La Liga and allows Mondelez to deepen its connection with both football fans and consumers of their products. By offering exclusive prizes like match tickets, the raffle appeals to the hearts of Spanish football supporters, giving them more reasons to participate in the activation and engage with the brands in the long term.

Leveraging Football’s Global Appeal

Football is one of the most powerful tools for brand engagement worldwide, and Spain’s La Liga stands as one of the most celebrated football leagues in the world. With millions of global fans, La Liga offers brands like Mondelez the opportunity to connect with a passionate, dedicated audience. The partnership with Avolta and La Liga highlights this connection, bringing the energy of the game directly to travelers in one of the most culturally rich countries in the world.

As football continues to play a major role in shaping consumer behavior, this partnership offers a perfect fusion of culture, sport, and retail innovation. By aligning themselves with La Liga, Mondelez and Avolta tap into a vast network of consumers, while reinforcing their commitment to providing exceptional, culturally relevant experiences in travel retail.

This collaboration represents a forward-thinking approach to blending global trends with local passions, creating memorable moments for travelers and football fans alike.

Conclusion

Through the strategic partnership between Mondelez World Travel Retail, Avolta, and La Liga, this campaign promises to redefine the travel retail experience by engaging fans in a unique and memorable way. By activating in key airports and incorporating exciting football-themed activities, the campaign will captivate travelers while introducing them to iconic brands like Toblerone, Milka, and Oreo. Whether it’s through gamified instant-win prizes, virtual photo booths, or exclusive engagement events, the collaboration is set to bring the excitement of La Liga to airports across Spain, creating unforgettable moments for travelers and football fans alike.