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Nothing Before Coffee (NBC), marked its seventh anniversary. with an exclusive promotion and exciting loyalty reward for its customers. This milestone follows the opening of four new stores at Delhi Mumbai Expressway, Ghaziabad, New Delhi and Pune. Since opening its first outlet in Jaipur, NBC has established a strong presence across major Indian cities including Delhi, Pune, Jaipur, Udaipur, Kota, Surat, Gurgaon, Bangalore, Hyderabad, Kerala, Nagpur, Bikaner, Bhopal, Indore, and Lucknow. Today, the brand proudly operates 65 outlets across major Indian cities, and an exciting vision for international expansion.Founded by childhood friends, Akshay Kedia, Anand Jain, Shubham Bhandari and Ankesh Jain, NBC started with a mission to revolutionise the coffee experience in India. Over the past seven years, the brand has captured the hearts of coffee enthusiasts with its signature creation—the ‘Shrappe,’ a unique blend of frappe and shake that has set a new standard in the industry. The brand has been growing steadily since foundation, from its humble beginnings in 2017 with a first & single outlet at Tonk Road in Jaipur, Nothing Before Coffee has expanded to 65 outlets, with plans for further expansion to 80 new outlets by 2025.Reflecting on the occasion, Akshay Kedia said, “Completing seven years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand’s legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back.”As part of its vision to become a global brand, NBC is set to embark on an ambitious expansion plan over the next three years. The company aims to open 400 new outlets worldwide, including 150 locations across Europe. The expansion will kick off with flagship stores & expansion in 2 international markets, bringing the distinctive ‘Shrappe’ experience to new markets.This international growth underscores NBC’s commitment to innovation and excellence. By maintaining its dedication to quality and creativity, NBC aims to replicate its success in India on a global stage. As the brand continues to evolve, it remains steadfast in delivering the exceptional coffee experiences that have made it a favourite among customers.NBC was founded in 2017 with the goal to share the enticing aroma of freshly brewed coffee with everyone. There’s always been a missing piece in the puzzle of our coffee experience, and NBC have often pondered over what it could be until the team of experts finally found the answer by brewing their own perfect cup. NBC believes that coffee is not just a beverage, but a way of life. The brand has made a mission to source the best essence of coffee beans and brew them using the latest and most innovative techniques to ensure that every cup of coffee served under NBC is of the highest quality. As a QSR model, NBC is specialised in serving varieties of beverages with exceptional quality.
Published On Aug 23, 2024 at 09:00 PM IST
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