AMSTERDAM, November 21 – Mews, a leader in hospitality technology, has announced the acquisition of Atomize, the Swedish-headquartered Revenue Management Software (RMS) provider.
Atomize provides a next-generation revenue management platform that enables real-time price optimization, unlocking huge revenue opportunities for hotels around the world.
Richard Valtr, Founder of Mews, said, “In an industry where bookings can happen at any time, making informed decisions in real-time is crucial. Traditional revenue management systems often result in hoteliers resorting to blanket price changes. This is why we are so excited to bring Atomize onboard to equip our customers with predictive insights and market data, empowering them to maximize revenue.”
Founded in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, transforming complex market data into actionable insights, offering optimal pricing in real time, up to two years into the future, while minimizing manual interventions. Atomize has customers in over 50 countries, across five continents. Its main capabilities include:
Real-time dynamic pricing: Powered by smart algorithms, Atomize RMS continuously monitors market demand, booking patterns, competitor rates and more to automatically adjust room rates in real time
Granular room level pricing: Hotels can optimize rates down to an individual room type (based on market demand), guest preferences and the perceived value of each room type, leading to more effective revenue optimization
Multi-property and group pricing capabilities: One centralized platform to enable consistent revenue management for multi-property chains and groups, while accounting for each property’s unique market conditions
Automation and human-control: Atomize combines sophisticated pricing algorithms with the flexibility for hoteliers to guide their pricing strategies
Matt Welle, CEO of Mews, commented, “Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers to seamlessly manage both revenue and operations. Bringing the expertise of the Atomize team and the world-class product into the fold is a huge milestone for Mews as we continue to transform hospitality.”
Leif Jägerbrand, Founder and Chairman of the Board at Atomize, commented, “Becoming part of the Mews family marks an exciting new chapter for Atomize and the hospitality industry at large. With Mews’ global reach and commitment to innovation, we see tremendous potential to bring hoteliers a more comprehensive approach to managing revenue and operations. By aligning our strengths, we’re better positioned to support hoteliers in delivering exceptional guest experiences while boosting profitability. We believe the future of hotel technology lies in smart, unified solutions, and this partnership brings us one step closer to realizing that vision.”
“We couldn’t be more excited about being part of the Mews family,” said Alexander Edström, CEO of Atomize. “With Atomize now part of Mews, it marks an exciting new chapter for the entire hospitality industry as we unite our advanced revenue management technology with Mews’ comprehensive platform. This creates long-term possibilities to innovate further, deeper and faster, setting new standards for operational intelligence and revenue optimization. Together, we are creating a foundation for the next generation of hoteliers to thrive, not just today, but in a rapidly evolving industry that demands forward-thinking, scalable solutions.”
CEO at Kronen Hotel Group in Norway, Chris Pedersen added: “Atomize has been exactly what we needed to maximize revenue and efficiency. Its real-time rate suggestions allow us to respond instantly to shifting booking patterns, helping us boost RevPAR by 35% for our entire group and saves us about ten hours a week per hotel, totaling fifty hours of time saved each week. With Mews and Atomize, we’re not only staying agile in a dynamic market but are also creating a seamless, high-value experience for our guests and a more resilient operation for our team.”
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