Monday, May 26, 2025
Event professionals and incentive travel organizers now have a fresh resource at their fingertips for crafting unforgettable winter experiences in Melbourne. The Melbourne Convention Bureau (MCB) has unveiled the fifth edition of its dynamic and user-friendly Melbourne eGuide.
This updated interactive guide serves as a creative compass for planners, spotlighting top attractions and experiences across Melbourne and regional Victoria during the cooler season. It offers a wealth of ideas for integrating the city’s signature character—from its lively arts and entertainment offerings to its renowned sports culture—into tailor-made conferences, meetings, and incentive programs. With detailed insights into trusted local suppliers and destination highlights, the guide is designed to inspire unique and impactful event planning.
“Melbourne is an incredible place to host events all year round, but this latest eGuide highlights how magical our city is during winter,” MCB CEO Julia Swanson says. “We have a unique and diverse range of experiences on offer to conference delegates and incentive program planners, and a city that is perfectly placed to cater for their every need.”
Business event organisers, both domestic and international, will find Melbourne brimming with exceptional venues suited for gatherings of all kinds. From the luxurious offerings of Crown Melbourne and the globally acclaimed Melbourne Convention and Exhibition Centre, to the elegant and historic function rooms of Melbourne Town Hall, the city boasts an impressive lineup of event spaces designed to inspire and impress.
As winter sets in, Melbourne truly shines as Australia’s cultural powerhouse. The city comes alive with dynamic art exhibitions, film and literature festivals, and a diverse schedule of live performances. At the heart of this vibrancy is the Melbourne Arts Precinct Corporation (MAP Co), currently spearheading the nation’s most significant cultural infrastructure initiative. This transformative project is set to deliver a new creative district, ensuring that Melbourne continues to lead in offering immersive and artistic visitor experiences.
For incentive travel planners looking to add a uniquely local twist, an Australian Football League (AFL) game offers the perfect cultural touchpoint. Delegates can witness the thrill of a match at the iconic Melbourne Cricket Ground or the modern Marvel Stadium. Both venues also feature premium corporate hospitality areas, blending professional networking opportunities with unforgettable entertainment.
Melbourne’s new eGuide doesn’t stop at the city’s edge. It invites planners to explore nearby treasures like the world-class wineries of the Yarra Valley, the animal encounters at Healesville Sanctuary, and the tranquil wellness retreats found in the hot springs of the Mornington Peninsula. These locations offer ideal offsite experiences for team building, relaxation, or simply indulging in nature and local culture.
With an abundance of high-end hotels, diverse dining options, and unique attractions, Melbourne continues to stand out as one of the world’s most exciting and versatile destinations for hosting business events. Whether organising a conference, incentive trip, or corporate retreat, planners will find endless opportunities to create impactful and memorable experiences in this extraordinary city.
“There’s always more to discover in Melbourne,” says Ms Swanson. “The guide provides inspiration and insights to allow event planners to create events that are truly one-of-a-kind.”
Event planners looking to host their next memorable business gathering in Melbourne can now explore the newly released free Melbourne eGuide along with the MCB Recommended Supplier Directory, offering fresh ideas and trusted resources to bring their vision to life.
