by Vijaylakshmi 
Metasearch platforms play a pivotal role in the hotel distribution landscape, offering travellers a convenient platform to compare prices across multiple channels. Ensuring visibility on metasearch platforms is essential for hotels, as it fosters fair price comparison and encourages direct bookings.
By maintaining rate clarity (not to be mistaken for rate parity – as you may wish to sell slightly higher on some channels to offset commissions payable) across all channels, hotels instil confidence in guests, and can reinforce the value proposition of booking directly through value-adds such as room upgrade or in-room amenity gift upon arrival.
All metasearch sites, as well as other online tools such as Google Maps and TripAdvisor, should be optimised to build authority in your hotel – and to drive direct traffic to your hotel’s website.
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