Tuesday, March 18, 2025
Marriott is set to revolutionize the U.S. midscale hotel market with the highly anticipated launch of City Express by Marriott in Duluth, Georgia, marking the brand’s first entry into North America. This groundbreaking opening is the beginning of Marriott’s ambitious expansion strategy, with over 45 new properties already planned for 2025 across the U.S. and Canada. By providing affordable, comfortable stays with modern amenities, Marriott aims to redefine midscale travel and cater to both business and leisure travelers, all while strengthening its foothold in the competitive North American hospitality market.
City Express by Marriott Makes U.S. Debut with Duluth Opening in March 2025
Marriott International, Inc. is set to make a historic entry into the U.S. midscale hotel segment with the grand opening of City Express by Marriott Duluth (GA) in March 2025. This milestone launch marks the first City Express by Marriott property in the country and signals the brand’s ambitious expansion across North America.
As part of Marriott’s strategic move into the affordable midscale category, City Express by Marriott aims to provide an effortless and comfortable stay experience for business and leisure travelers alike. The 83-room property in Duluth, conveniently located just 30 minutes from downtown Atlanta, is designed to offer modern accommodations, including plush beds, high-speed internet, complimentary breakfast, and round-the-clock convenience markets. Additionally, guests will benefit from pet-friendly policies and on-site fitness facilities, ensuring a seamless and enjoyable stay.
Rapid Expansion Planned for 2025
Building on the momentum of this launch, Marriott has confirmed its aggressive expansion plans for City Express by Marriott across the U.S. and Canada. With over 45 signed agreements already in place, more than a dozen properties are slated to open in 2025 alone. Among the highly anticipated locations are City Express by Marriott New Orleans Northeast and City Express by Marriott Chicago Downtown, both expected to welcome guests in the second quarter of 2025. Additional openings later in the year will include City Express by Marriott Orlando International Drive and City Express by Marriott Port Hope in Ontario, Canada.
Since acquiring the City Express brand portfolio in 2023, Marriott has steadily strengthened its foothold in the midscale hotel market. With a strong presence in Latin America and now expanding across the U.S. and Canada, the company is diversifying its offerings to attract a broader audience. Marriott has also introduced Four Points Flex by Sheraton in Europe, the Middle East, Africa, and Asia Pacific, along with StudioRes, an extended-stay brand debuting in North America this year.
Marriott is set to transform the U.S. midscale hotel market with the launch of City Express by Marriott in Duluth, Georgia, marking the brand’s first North American property. This is just the beginning, with over 45 new locations planned for 2025 across the U.S. and Canada.
Expanding Across the Americas
City Express by Marriott continues to grow beyond North America, with new properties planned for Argentina, Bolivia, Nicaragua, and Peru. Eight locations are expected to open in these markets over the next three years, with further expansion into Brazil on the horizon.
Travelers staying at City Express by Marriott properties in the U.S. and Canada will also enjoy the benefits of Marriott Bonvoy, the company’s esteemed loyalty program, enabling members to earn and redeem points across Marriott’s extensive portfolio of hotels worldwide.
As City Express by Marriott establishes its presence in North America, the brand’s innovative approach to midscale hospitality is set to redefine affordable travel while maintaining the signature quality and service of the Marriott brand.
“The introduction of City Express by Marriott properties in the U.S. represents a pivotal moment for Marriott International as we continue to expand our footprint in the midscale segment,” says Noah Silverman, Global Development Officer, U.S. and Canada. “The value proposition that this conversion-friendly, transient midscale brand brings both to owners and guests has turned City Express by Marriott into a powerhouse in the Caribbean and Latin America (CALA) region, and we are thrilled to deliver this same combination of value to the U.S. and Canada.”
“The launch of City Express by Marriott in the U.S. and Canada market underscores our commitment to meeting the diverse needs of all travelers,” says Diana Plazas-Trowbridge, Chief Lodging Products Officer, U.S. and Canada, “Whether for business or leisure, guests at City Express by Marriott in the U.S. and Canada will now experience the same seamless, efficient stay that has made the brand a success in the CALA region. We’re excited to bring this unique blend of value and convenience to new travelers and Marriott Bonvoy members.”
