Friday, July 18, 2025
This is the first step for international cooperation in the film industry and the Madhya Pradesh Tourism Board (MPTB) has signed a historic Memorandum of Understanding (MoU) with Spain Film Commission. The objective of this collaborative agreement is to promote film tourism, ease the process of shooting films and adjudicate both Madhya Pradesh and Spain as prime venues for film making in the international arena. The MoU, which is aimed at promoting liberal and transparent production of films in both the regions, focuses on co-production and exchange of films by providing a platform for collaboration among industry players. This association is a major milestone which brings us closer to the vision of making Madhya Pradesh, the preferred destination for filmmakers from around the world and at the same time promoting our culture with countries across the globe and in this case, Spain.
The key components of the MoU highlight mutual cooperation in areas including joint promotions, inbound investment, and providing advisory services to national administrations. While the MoU is not legally binding, it emphasizes a unified approach in marketing, positioning Madhya Pradesh and Spain as prime locations for international film productions. This partnership is a step toward harnessing the potential of film as an economic and tourism driver for both regions.
Juan Manuel Guimerans, the President of the Spain Film Commission, expressed his enthusiasm for the collaboration, noting Madhya Pradesh’s immense potential as a diverse and well-rounded tourism destination. He highlighted that the shared goal of the partnership is to use film as a dual-purpose industry tool: not only to promote the art of filmmaking but also to act as a significant catalyst for tourism growth in both regions.
The agreement, set to span three years with the possibility of annual renewals, aligns with Madhya Pradesh’s long-term vision of becoming a global filmmaking hub. With its rich heritage, varied landscapes, and diverse culture, the state offers a wealth of cinematic opportunities. Furthermore, the supportive governance and commitment to fostering a conducive environment for filmmakers make Madhya Pradesh a natural choice for film productions from around the world.
This collaboration is expected to facilitate cultural exchanges, provide filmmakers with expanded resources, and invite international investments to further enhance the region’s film tourism landscape. By working together, the MPTB and Spain Film Commission aim to foster a stronger connection between filmmaking and tourism, creating a synergy that benefits both sectors.
Ultimately, this partnership represents a promising future for the creative industries in both Madhya Pradesh and Spain. It strengthens the cultural bond between the regions and opens up new avenues for collaboration, positioning them at the forefront of the global film tourism movement. As the film industry continues to grow, this collaboration will help attract filmmakers, investors, and tourists, ensuring both regions thrive as key players in the global cultural exchange.
Summing up The association between the Madhya Pradesh Tourism Board and the Spain Film Commission will define the future of the World’s Film Tourism Ecosystem.” Through the partnership, the two regions will work together to revitalize and encourage their unique natural and social environments, as well as the broader landscape across both South Australia and the Western Cape, to create greater incentives to invest in screen production in the regions and for co-creation and co-financing of on-screen talent and stories. The partnership, born from the common desire to utilize film as a vehicle to promote tourism and industry expansion, will undoubtedly help to facilitate more creative dialogue, jobs, and cultural diversity. With this three-year MOU laying the groundwork for further cooperation, MP’s dream of establishing itself on the world map as a filmmaking paradise is now just a step away, and this partnership between two powerhouses will certainly have far-ranging implications for cinema, as well as tourism, worldwide.
