Mabrian has joined forces with the World Travel & Tourism Council (WTTC) to revolutionize the global tourism industry by providing powerful, data-driven insights that drive sustainable growth. As a Knowledge Partner, Mabrian, in collaboration with The Data Appeal Company – Almawave Group, will grant WTTC access to comprehensive travel intelligence, including air connectivity trends, traveler sentiment analysis, demand profiling, accommodation supply, and event impact insights. This strategic partnership ensures that industry leaders, policymakers, and stakeholders can make smarter, research-backed decisions, fostering innovation and long-term resilience in the travel sector.
A Strategic Alliance for Sustainable Tourism
Mabrian, a leading travel intelligence platform under The Data Appeal Company – Almawave Group, has forged a strategic partnership with the World Travel & Tourism Council (WTTC), the world’s largest privately held tourism organization. This collaboration positions Mabrian as a Knowledge Partner, delivering industry-driven, data-powered insights that promote sustainable growth within the travel sector.
Unlocking Comprehensive Travel Intelligence
Through this agreement, The Data Appeal Company – Almawave Group also joins forces with WTTC, granting access to extensive travel intelligence databases. This partnership enables in-depth analysis of key industry metrics, including air connectivity, traveler sentiment, demand profiling, accommodation trends, and the impact of major events.
Formalizing the Partnership at ITB Berlin
Mabrian formally signed the agreement alongside WTTC representatives at the latest ITB Berlin event. As part of the deal, WTTC’s research team will leverage the combined expertise of Mabrian and The Data Appeal Company – Almawave Group.
Mabrian has partnered with the World Travel & Tourism Council (WTTC) to provide data-driven insights that will foster sustainable growth in global tourism. As a Knowledge Partner, Mabrian will offer access to comprehensive travel intelligence, helping industry leaders make informed, research-backed decisions for long-term resilience and innovation in the sector.
Empowering the Future of Travel Decision-Making
Mabrian’s in-house analysts and consultants will provide actionable insights that drive WTTC’s research, policy initiatives, and thought leadership. This partnership strengthens WTTC’s mission of fostering data-informed decision-making across the global travel and tourism industry.
Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC, commented on the partnership, highlighting “Data-driven insights are critical to the sustainable growth of the Travel and Tourism sector. We are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise, as well as The Data Appeal Company’s, to enhance our research and advocacy efforts.”
“Joining this partnership with WTTC is a significant step in our mission to empower the travel and tourism sector with data-driven insights,” says Mirko Lalli, CEO at The Data Appeal Company. “It is also an opportunity to help industry leaders anticipate trends, optimise strategies, and drive more sustainable tourism development worldwide.”
“After 6 years as WTTC Associate, we are excited to strengthen the relationship with this partnership that reinforces our commitment to providing actionable, relevant, and dependable data intelligence for the travel and tourism industry”, states Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian. “enhance decision-making and promote a more resilient and sustainable future for the sector.”
The post Mabrian Strengthens Global Tourism by Partnering with World Travel & Tourism Council to Deliver Data-Driven Insights and Sustainable Growth appeared first on Travel And Tour World.
