Liaoning Province Sets New Standards for Tourism with Cultural, Sports, and Nature Attractions in Chaoyang,China – Travel And Tour World

In recent years, the Liaoning Province has emerged as a leader in integrating culture, sports, and tourism. This year, the 2025 Liaoning Culture, Sports, and Tourism High-Quality Integration Conference in Chaoyang highlighted the province’s achievements and vision for future growth. The conference, held from June 13-14, 2025, was a gathering of delegates from across China and around the globe. The event explored opportunities to expand these industries while fostering business cooperation and cultural exchange.

Liaoning’s growth in these sectors has been nothing short of remarkable, offering both domestic and international travelers an exciting array of activities, from sports tourism to cultural heritage exploration. Chaoyang, one of the central locations for the event, has become a focal point for this transformation, presenting new business opportunities while maintaining a focus on sustainable tourism and community development.

This article will dive into the highlights of the 2025 Liaoning Culture, Sports, and Tourism High-Quality Integration Conference and explore how Liaoning is positioning itself as a world-renowned leisure destination. It will also examine how the conference itself has helped to showcase the region’s rich cultural heritage and natural wonders, while spurring tourism growth and business collaboration.

Liaoning’s Bold Vision for the Future of Tourism

The Liaoning Culture, Sports, and Tourism High-Quality Integration Conference is part of a larger initiative by the provincial government to enhance the connection between culture, sports, and tourism. This integration has been essential in creating multifaceted tourism experiences that appeal to a wide range of travelers, from culture enthusiasts to sports lovers and nature explorers.

Liaoning is quickly becoming known for its “Boundless Hospitality in the Vast Land of Liaoning,” a branding effort designed to highlight the province’s diverse landscapes, rich history, and vibrant cultural scene. Over the past few years, the provincial government has made significant strides in tourism development, resulting in a noticeable surge in visitors.

At the heart of this transformation lies the city of Chaoyang, which is rapidly developing into a leading cultural tourism hub. Chaoyang is uniquely positioned to take advantage of its cultural and natural resources, offering both historic landmarks and natural wonders for tourists to explore. This growth in tourism is exemplified by the increase in visitor numbers to the city’s key scenic spots during the May Day holiday. Statistics show that tourist visits jumped from 1.44 million in 2023 to 3.92 million in 2025, a remarkable 272% increase. This surge reflects the growing popularity of the region as a destination for leisure tourism.

Chaoyang: The Gateway to Cultural and Natural Wonders

Chaoyang’s role as a central figure in Liaoning’s cultural tourism push is no coincidence. The city is home to the Chaoyang Bird Fossil National Geological Park, a UNESCO World Heritage site that attracts visitors from around the globe. As the world’s only in-situ fossil theme park, it offers an unparalleled opportunity to view ancient fossil specimens that have transformed our understanding of Earth’s history. The Jehol Biota, a group of exceptionally well-preserved fossils, is showcased at this site, including the Archaefructus liaoningensis, a fossilized flowering plant that represents the first flower to bloom on Earth, and the Sinosauropteryx, the first known bird to have taken flight.

The park’s significance is undeniable. With more than a thousand fossil specimens on display, it brings a fascinating narrative to visitors, highlighting Chaoyang’s importance in paleontological history. These unique attractions make Chaoyang an ideal location for anyone seeking a combination of history, science, and nature. The fossil park also adds an element of educational tourism, with school groups and researchers flocking to the site year-round to learn about the prehistory of the region.

Creating New Business Opportunities Through Tourism Integration

The 2025 Liaoning Culture, Sports, and Tourism High-Quality Integration Conference was a major milestone for Chaoyang and the larger province. With delegates from across China and international partners attending the event, the conference provided a platform for collaboration and idea exchange. It featured a range of events, including:

• Exhibitions showcasing successful integration models between culture, sports, and tourism.
• Investment forums focused on fostering business cooperation between the tourism and sports industries.
• Promotional presentations from local government officials and industry leaders.

These activities encouraged partnerships between government entities, private enterprises, and cultural organizations, which will help shape the future of Liaoning’s tourism industry. The ultimate goal is to establish Chaoyang as a world-renowned leisure tourism destination that seamlessly blends cultural immersion, sports activities, and nature tourism.

Rising Popularity of Chaoyang’s Scenic Spots

The growth of Chaoyang’s tourism sector has been accelerated by a multi-destination tourism network that centers on the city’s urban core and expands to nearby cultural and natural attractions. This network includes a range of attractions that highlight the diverse landscapes and heritage of Liaoning.

During the May Day holiday in 2025, the key scenic spots in Chaoyang witnessed a sharp rise in tourist traffic. The surge in numbers is a testament to the growing appeal of the region, which is now attracting a broader spectrum of visitors. This sharp increase in tourism has also contributed to job creation and economic development within the region, supporting the local communities.

• Cultural tourism: Visitors to Chaoyang can explore the region’s ancient traditions, monuments, and historical sites.
• Nature tourism: Chaoyang offers a range of outdoor activities, from hiking and birdwatching to eco-tours focused on the area’s natural beauty.
• Sports tourism: With a growing number of sports-related events being hosted in the region, sports tourism is becoming a key part of the industry.

The Road Ahead: Expanding Tourism and Infrastructure Development

Looking to the future, Liaoning and Chaoyang are committed to continuing their momentum in the tourism sector. With projects aimed at improving tourism infrastructure, building brand recognition, and expanding services, the region aims to provide an all-encompassing experience for visitors. Chaoyang’s urban development projects are expected to continue growing, attracting more tourists who are seeking a unique blend of culture, nature, and modern amenities.

Liaoning’s strategic focus on integrating sports, culture, and tourism offers a roadmap for other regions looking to diversify their offerings. The province’s ability to combine these elements into one seamless experience is setting a new standard for sustainable tourism and cultural preservation. For travelers, it means more immersive and enriching experiences that appeal to all senses.

Conclusion: Chaoyang and Liaoning’s Bright Tourism Future

The 2025 Liaoning Culture, Sports, and Tourism High-Quality Integration Conference has demonstrated how cultural, sports, and tourism sectors can come together to create a compelling, multifaceted tourism destination. Chaoyang, with its unique fossil sites, rich cultural heritage, and surging tourism growth, is poised to become one of China’s most popular tourist destinations.

As the province continues to build on its cultural tourism network, sports tourism, and natural attractions, it is setting the stage for a global tourism hub. With its exceptional blend of culture, history, and natural wonders, Liaoning offers something for everyone — from history buffs and nature lovers to sports enthusiasts and culture seekers. The future of Chaoyang and Liaoning is bright, and the journey to discover this dynamic region has only just begun.