In a landmark move for the Indian hospitality industry, LaRiSa Hotels & Resorts and AM Hotel Kollection have merged to create a dynamic powerhouse poised to redefine experiential and boutique hospitality in India. Together, the two entities now oversee a combined portfolio of 26 operational properties with 950 keys and an additional six properties with 120 keys in the pipeline. According to sources, The merged company boasts an annual operating revenue exceeding INR 100 crore, setting a solid foundation for future expansion.
Operating under the unified brand name of LaRiSa Hotels & Resorts, the merger leverages the complementary strengths of both organizations. LaRiSa, known for its owned and operated properties focused on curated, experiential stays, will now integrate AM Hotel Kollection’s expertise in managing independent boutique hotels. This strategic alignment promises accelerated growth, innovation, and enhanced service quality for guests and property owners alike.
Leading the new entity are Ms. Priya Thakur, Owner and Director of LaRiSa Hotels, and Mr. Randhir Narayan, Founder and CEO of AM Hotel Kollection. Together, they aim to position LaRiSa Hotels & Resorts as a top-tier brand that blends cultural authenticity with modern luxury. The combined portfolio now comprises 32 properties, including hotels, resorts, and villas, offering a diverse range of immersive travel experiences.
Speaking about the merger, Priya Thakur described it as a pivotal moment in LaRiSa’s journey. “This merger aligns two like-minded brands that share a passion for redefining hospitality. Our focus is on becoming the most experiential hotel company, delivering excellence to guests, employees, and the communities we serve. With this collaboration, we aim to expand and bring even more transformative experiences to travelers,” she said.
Randhir Narayan highlighted the strategic synergy of the merger, emphasizing its value to all stakeholders. “The idea is to strike the perfect balance between business strategy, employee culture, and unique guest experiences. By combining the strengths of LaRiSa’s owned properties and AM’s operational expertise, we enhance owner value, create employee advancement opportunities, and achieve meaningful portfolio growth,” he added.
The merged entity also plans to launch a new mid-market brand targeting the boutique and curated hospitality segments. With rooms priced between INR 4,000 and 9,000 (USD 50–100), the brand seeks to cater to the growing demand for affordable yet unique travel experiences.
The merger positions LaRiSa Hotels & Resorts to expand geographically and enter niche markets where unconventional experiences are in high demand. Six newly contracted properties, comprising 120 keys, are already under development. The company is also exploring international opportunities, particularly in destinations with direct flight connections to India, as part of its initial phase of global expansion.
AM Hotel Kollection will continue to operate as a sub-brand within LaRiSa Hotels & Resorts, maintaining its distinct identity while benefiting from LaRiSa’s extensive resources and broader vision. The unified brand aims to set new benchmarks in guest satisfaction, operational efficiency, and sustainable innovation, creating a more competitive and diverse portfolio for today’s discerning traveler.
This transformative merger marks the beginning of an exciting chapter for both brands, combining their legacies to drive growth and deliver exceptional hospitality experiences. As LaRiSa Hotels & Resorts sets its sights on becoming a leader in the industry, it remains committed to providing authentic, personalized, and memorable stays for guests across India and beyond.
