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Cendyn, a global integrated hotel technology and services company, is excited to announce the appointment of Jeffrey A. Cross as Chief Financial Officer.
As the Chief Financial Officer (CFO) Jeff will play a pivotal role in steering the financial strategy and operations of the company. As a key member of the executive team, Jeff will oversee financial planning, risk management, and reporting to ensure the company’s financial health by managing budgets, forecasting future financial performance, and analyzing financial data to support strategic decision-making. Jeff’s leadership and expertise will be crucial in guiding Cendyn toward sustainable growth and achieving its long-term financial goals.
Jeff earned his BBA in accounting at The University of Texas, Austin. He is an accomplished Senior Finance and Operations Executive with close to 40 years of experience and leadership in Finance, Accounting, and Operations. Jeff spent the last 15 years in Private Equity backed companies including Uptempo, Arena Solutions, TravelClick, and Abila. At these companies, he has shown a proven ability to drive revenue growth, operational efficiencies, financial management, and lead cross-functional teams through outstanding people leadership resulting in multiple exits.
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