Jammu and Kashmir to Host National Tourism Secretaries’ Conference in July 2025: Boosting Collaborative Policy for India’s Tourism Growth – Travel And Tour World

In its very first major event ever for the State of Jammu and Kashmir, the State will play host to the respected National Tourism Secretaries’ Conference in July 7-8, 2025. This will be a two-day National Conference to be hosted at the Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar and will be a milestone event for Indian tourism as also for the region. This conference will bring together the tourism secretaries and heads of all States and all Union Territories in one place for vigorous, high-level consultations on cooperative policy-building and long-term planning for the future of Indian tourism.

This convention will be a significant platform towards promoting tourism development in the nation and further establishing India as a destination for global tourism. Coming as it will at the doorstep of Jammu and Kashmir, the occasion will receive a significant fillip towards placing the region in the foreground in terms of its cultural richness, natural splendor, and indigenous tourism attractions.

A Significant Step for Jammu and Kashmir’s Tourism Industry

Jammu and Kashmir has long been a key tourism destination in India, known for its breathtaking landscapes, historical landmarks, and cultural heritage. Hosting the National Tourism Secretaries’ Conference will further elevate the state’s profile, offering it the opportunity to showcase its potential as a premier tourism destination. The event will not only foster collaboration between state and central tourism authorities but also promote Jammu and Kashmir’s tourism infrastructure, with a focus on sustainable growth and development.

The state has seen a surge in tourism in recent years, with increasing interest from domestic and international visitors. The conference is expected to build on this momentum, providing a platform for the state to highlight its progress in tourism development and future plans. It will also offer a unique opportunity for the state to present its tourism products and services to a national audience, fostering collaborations with other regions and government bodies.

Key Focus Areas of the National Tourism Secretaries’ Conference

The two-day conference will focus on several crucial areas aimed at enhancing India’s tourism sector. Among the key topics on the agenda are collaborative policy-making, sustainable tourism practices, the development of new tourism circuits, and the promotion of regional and cultural tourism. The event will also explore the role of technology in tourism, with discussions likely centered on digital marketing, e-tourism platforms, and the role of social media in attracting tourists.

The Union Ministry for Tourism has emphasized the importance of creating a unified approach to tourism development, with input from all states and union territories. By involving key tourism officials from across the country, the conference aims to streamline efforts to promote India as a top global tourist destination. Additionally, strategic planning for the recovery of tourism in the wake of the COVID-19 pandemic will be discussed, focusing on boosting both domestic and international tourism to India.

Tourism Collaborations and Strategic Partnerships

The National Tourism Secretaries’ Conference will also serve as a platform for forging new collaborations and partnerships between states, tourism agencies, and private stakeholders. The event is expected to facilitate discussions on joint initiatives that can help improve infrastructure, promote regional tourism, and ensure that the benefits of tourism are distributed equitably across the country.

Jammu and Kashmir’s tourism industry stands to benefit greatly from such collaborations, particularly in areas such as eco-tourism, adventure tourism, and cultural tourism. With its diverse offerings ranging from the scenic beauty of the Kashmir Valley to the spiritual significance of Vaishno Devi and the adventure sports activities in the region, the state is well-positioned to attract a wide variety of tourists.

The conference will also address the importance of preserving local cultures and traditions while promoting tourism. Sustainable tourism practices that respect local environments, cultures, and communities are expected to be a significant focus, ensuring that tourism growth in Jammu and Kashmir and beyond remains responsible and beneficial for local populations.

Sher-i-Kashmir International Conference Centre: A Symbol of Regional Hospitality

The Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar, known for its beautiful design and stunning views of the surrounding Dal Lake, will serve as the perfect venue for this important conference. The SKICC has hosted numerous international conferences and events in the past and is renowned for its state-of-the-art facilities. It provides a fitting backdrop for discussions on the future of India’s tourism industry and reflects the region’s capacity to host high-profile national and international events.

What’s at Stake for Jammu and Kashmir’s Future Tourism

By hosting this national event, Jammu and Kashmir will not only position itself as a key player in India’s tourism industry but also help define the future of tourism in the region. The conference is expected to foster long-term initiatives and policies that will benefit local tourism providers, create employment opportunities, and promote regional growth.

In addition to discussing policy, the event will allow tourism heads to share their experiences, insights, and best practices, facilitating mutual learning and support across the country. By forging stronger partnerships, the National Tourism Secretaries’ Conference will be an essential step in ensuring that India’s tourism sector remains competitive, sustainable, and inclusive.

Looking Ahead: A Unified Approach to India’s Tourism Growth

The National Tourism Secretaries’ Conference in Jammu and Kashmir will undoubtedly serve as a catalyst for the next phase of India’s tourism growth. By bringing together the brightest minds in the tourism sector, this conference aims to create a roadmap for India’s tourism industry, one that focuses on collaboration, innovation, and sustainability.

With the nation aiming to revive and rebuild its tourism industry, the conference’s deliberations will be instrumental in driving the policies and directions which will inform India’s tourism industry in the decades ahead. And with Jammu and Kashmir at the very epicentre of this process, the state stands to gain significantly through this collaborative process, ensuring that its tourism industry remains healthy and robust for generations ahead.

(Source: Jammu and Kashmir Tourism Board.)

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