Monday, June 9, 2025
JA Resorts & Hotels has appointed MICEverse, a division of One Rep Global, as its strategic partner to tap into India’s rapidly growing outbound travel market. This collaboration marks a significant milestone for JA Resorts & Hotels as it seeks to expand its presence in India, a key market known for its high spending power and increasing demand for luxury group experiences. Through this partnership, MICEverse will leverage its expertise in MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding sectors to elevate the brand’s visibility and business development in India, aiming to make JA Resorts & Hotels a preferred choice for Indian travelers seeking destination-focused group experiences.
As India’s outbound travel market continues its rapid growth, particularly in sectors like weddings, MICE (Meetings, Incentives, Conferences, and Exhibitions), and group travel experiences, JA Resorts & Hotels, a renowned heritage hospitality brand from the UAE, has appointed MICEverse, a specialist division of One Rep Global, as its strategic partner for India. This collaboration marks a key milestone in JA Resorts & Hotels’ expansion strategy into the Indian market, which is known for its vast scale, high spending power, and increasing demand for destination-focused group experiences.
MICEverse, a leading hospitality representation company with deep expertise in MICE and weddings, will spearhead efforts to boost brand visibility and business development for JA Resorts & Hotels. Using a comprehensive 360-degree marketing approach, MICEverse aims to ensure JA Resorts & Hotels becomes a top choice for Indian wedding planners, corporate clients, and luxury travel professionals. The partnership further solidifies MICEverse’s position as the preferred platform for international hotel brands aiming to penetrate India’s fast-growing group travel market. With its strong understanding of Indian consumer behavior and vast industry connections, MICEverse is uniquely positioned to provide access to booming sectors such as destination weddings, corporate incentives, and customized leisure group travel.
Founded in 1981 and originally named after the Jebel Ali Beach Hotel, JA Resorts & Hotels now operates seven distinctive properties across the UAE and the Maldives. Known for its exceptional hospitality and immersive experiences, the brand offers a diverse range of properties, including beachfront resorts, mountain retreats, urban business hotels, and luxury island escapes.
In the UAE, JA Resorts & Hotels offers:
- Three unique experiences within its flagship beachfront destination in Jebel Ali: the family-friendly JA Beach Hotel, the spacious all-suite JA Palm Tree Court, and the lifestyle-oriented JA Lake View Hotel. JA Lake View Hotel is also home to Kinara by Vikas Khanna, an acclaimed restaurant known for its innovative Indian cuisine, making it a popular venue for Indian weddings and milestone celebrations.
- With the revitalization of Palm Jebel Ali, the expansion of Al Maktoum International Airport, and the ongoing development of the Expo 2020 district, Jebel Ali is emerging as Dubai’s next prime destination, enhancing the relevance of JA’s beachfront offerings.
- JA Ocean View Hotel, offering panoramic views of the Arabian Gulf and Ain Dubai, with direct access to the vibrant JBR promenade.
- JA Hatta Fort Hotel, a heritage-inspired mountain retreat located in the Al Hajar range, perfect for outdoor adventures and group retreats.
- The Manor by JA, a business-centric hotel located in Al Furjan, offering easy access to key logistics hubs such as the Jebel Ali Free Zone and Port.
In the Maldives, JA Manafaru is a natural private island experience in the Haa Alifu Atoll — ideal for
honeymoons, full island buyouts, or guests seeking privacy, nature, and true Maldivian hospitality.
Hemant Mediratta, Founder & CEO, One Rep Global, commented:
“JA Resorts & Hotels joining the MICEverse portfolio is a strong endorsement of the organisation’s
ability to deliver results. We provide Indian travel professionals with the right tools, content, and direct
access to global destinations that are aligned with Indian preferences. Whether it’s an opulent
wedding, an incentive retreat, or a multi-generational holiday, MICEverse ensures unmatched value
and visibility for our hotel partners.”
Ralph Porciani, CEO of JA Resorts & Hotels, said:
“We are delighted to appoint MICEverse as our strategic partner in India, a market that holds
immense long-term value for JA Resorts & Hotels. As a homegrown Emirati brand with a proud
heritage and a portfolio spanning the UAE and Maldives, we see a natural synergy in welcoming more
discerning Indian travellers to experience our heartfelt hospitality. With excellent connectivity and
short travel times, our destinations offer the ideal setting for everything from destination weddings and
family celebrations to MICE and multi-generational escapes. This partnership allows us to engage
more meaningfully with a market that truly values immersive experiences, personalised service and
trusted relationships.”
The announcement comes at a thrilling time for the brand, coinciding with the much-anticipated debut of the JA Sports & Shooting Club. This groundbreaking facility is the first of its kind in the region, featuring floodlit football fields, international-grade cricket ovals, and a state-of-the-art indoor shooting range, all set to make Dubai its home. Situated within JA’s flagship beachfront resort in Jebel Ali, the facility enhances the destination’s appeal for sports enthusiasts, incentive travel, and active celebrations.
JA Resorts & Hotels has appointed MICEverse as its strategic partner to tap into India’s rapidly growing outbound travel market. This collaboration aims to strengthen the brand’s presence in India, focusing on MICE and luxury group travel experiences.
Additionally, JA Resorts & Hotels is honored to be a part of the Global Hotel Alliance (GHA), which provides guests with extra perks through the GHA Discovery loyalty program. This includes exclusive experiences, upgrades, and rewards at over 800 hotels worldwide.
The new collaboration aims to strengthen connections with Indian corporate clients, event planners, wedding organizers, and travel designers, offering bespoke and unforgettable travel experiences for one of the most vibrant outbound tourism markets in the world.
