IHG Expands Boutique Footprint in the UK with Stunning New Hotel Indigo in Seaside Gem Torquay in Partnership with The Fragrance Group – Travel And Tour World

IHG Hotels & Resorts has unveiled plans to bring its boutique Hotel Indigo brand to the picturesque seaside town of Torquay, in partnership with The Fragrance Group. The upcoming property, featuring 153 thoughtfully designed rooms, will join IHG’s growing collection of lifestyle and luxury hotels across the UK and Ireland. This latest addition marks the 26th Hotel Indigo either open or in development in the region, strengthening IHG’s position in one of the country’s most cherished leisure destinations.

Situated in Devon’s beloved Torquay, the hotel aims to capture the spirit and charm of its local surroundings. Designed to reflect the distinct character of the area, Hotel Indigo Torquay will offer guests an immersive experience rooted in the unique culture and history of the English Riviera. Its doors are set to open in the latter half of 2025, catering to both domestic holidaymakers and international visitors seeking a quintessential coastal escape.

Nestled within the scenic landscape of Torbay—a coastal region comprising the towns of Torquay, Paignton, and Brixham—the hotel’s location promises travelers a charming and dynamic seaside getaway. Torquay, famed for its Victorian elegance and beachside allure, will provide the perfect backdrop for a destination that blends relaxation with sophisticated hospitality.

The property will feature a variety of high-end amenities designed to elevate the guest experience. A standout highlight includes a rooftop bar with sweeping views of the bay, ideal for sunset cocktails or relaxed evening gatherings. Expansive terraces facing the sea will create ideal lounging spaces for guests to take in the stunning coastal scenery, from the bustling marina to golden beaches and the picturesque harbour.

On the ground floor, a signature restaurant and bar will serve as a vibrant social hub for guests and locals alike, offering a curated menu that celebrates local flavours and seasonal ingredients. Whether guests are starting their day with a hearty breakfast or ending it with a refined dinner, the culinary offerings will reflect the rich coastal culture of the region.

Wellness and fitness will also play a central role in the hotel’s offerings. Guests can maintain their routines at a modern gym equipped with the latest fitness technology or unwind in the tranquil on-site spa. A menu of indulgent treatments will be available, providing a soothing retreat after a day of coastal exploration or sightseeing in Torquay’s charming streets.

With Hotel Indigo Torquay, IHG continues to demonstrate its commitment to creating one-of-a-kind hospitality experiences that are deeply connected to their surroundings. The new hotel not only complements IHG’s expanding lifestyle portfolio but also adds value to the English Riviera’s tourism appeal by offering a modern, design-led stay for leisure travelers.

This latest development reflects IHG’s broader strategy to grow its Hotel Indigo brand in distinctive neighbourhoods across the UK and beyond—where each hotel tells a local story through its design, amenities, and service approach. As anticipation builds for its 2025 opening, Hotel Indigo Torquay is set to become a flagship destination that blends seaside elegance with the personalized charm that defines the Hotel Indigo experience.

Joanna Kurowska, Managing Director, UK & Ireland, IHG Hotels & Resorts, said: “Our Hotel Indigo brand has experienced accelerated growth in Europe and globally in recent years, propelling owner and guest appetite for the brand. Leisure destinations such as Torquay, known for its seaside charm and year-round activities, perfectly embody Hotel Indigo’s commitment in providing guests with memorable stays entrenched in the stories of their neighbourhoods.

With our UK & Ireland growth strategy focused on conversions and capitalising on opportunities in leisure and secondary markets, Hotel Indigo Torquay is a great example of a hotel we are keen to add to our growing portfolio. We are also delighted to partner with Fragrance Group for the first time with this significant hotel and look forward to growing our partnership in the future.”

The upcoming property will become part of the growing Hotel Indigo portfolio in the UK and Ireland, which already features nineteen operational locations, such as Hotel Indigo Coventry that launched in the previous year. Hotel Indigo Torquay will also be among the six new additions currently under development by IHG, with notable openings including Hotel Indigo London – Clerkenwell and Hotel Indigo Leeds, both scheduled for launch in the second quarter of 2025.

Martin Rogers, representing Fragrance Group, said: “Torbay has firmly earned its place as one of the UK’s top tourist destinations, thanks to its unique blend of natural beauty and wealth of leisure opportunities. With ongoing developments along the town’s waterfront location, Torquay will continue to be recognised as a leading leisure destination in the UK.

We are confident that working alongside IHG Hotels & Resorts, with their expert knowledge of the UK & Ireland market, backed by their industry leading powerful enterprise, that Hotel Indigo Torquay will become a market leader in Torquay’s luxury and lifestyle segment. We are excited to welcome guests to our luxury Resort Hotel in the heart of The English Riviera when we open our doors.”

The addition of Hotel Indigo Torquay marks a significant milestone in expanding IHG’s footprint across the UK and Ireland. With this new signing, the group reinforces its presence in the region, where it currently manages three hundred sixty-three properties and has an additional thirty-three hotels in the pipeline.