Hylla Vintage Hotel Wins Global Accolades in Trip.com Choice Awards 2025, Redefining Luxury and Cultural Tourism in China – Travel And Tour World

In a remarkable recognition of luxury, culture, and sustainability, Hylla Vintage Hotel, nestled in the scenic surroundings of Lijiang, has earned three top honors in the prestigious 2025 Trip.com Choice Awards. The hotel was named among the “World’s 100 Most Beautiful Hotels,” “Asia’s 100 Most Beautiful Hotels,” and “Asia’s 100 Most Luxurious Hotels,” signaling its rise as a beacon of high-end tourism excellence and cultural immersion in Asia.

As one of China’s leading boutique resort properties, Hylla’s win affirms its unique offering: a seamless fusion of local Naxi cultural heritage, eco-conscious architecture, and personalized guest experiences—all set against the majestic backdrop of the Jade Dragon Snow Mountain.

Trip.com Recognizes Hylla’s Cultural and Ecological Tourism Model

The Trip.com Choice Awards, renowned for combining big data analysis with professional on-site evaluations, reviewed over 1,000 hotels worldwide. Hylla stood out for its innovative high-end resort model, which integrates authentic cultural narratives with low-impact tourism and personalized luxury.

Highlights include:

• Panoramic views of snow-capped mountains and alpine meadows
• Integration of traditional Naxi architectural motifs with contemporary luxury
• Rich cultural programming, including thangka painting and ethnic village visits
• Concierge-led, locally curated activities and wellness experiences

The awards committee noted that Hylla “sets a new benchmark in luxury hospitality by harmoniously balancing eco-friendly practices with cultural resonance.” This distinction reinforces its appeal to international travelers seeking meaning, mindfulness, and refinement.

A Destination Crafted for Southeast Asian Tourists

Hylla’s location in Lijiang, Yunnan Province, makes it a strategic gateway for Southeast Asian travelers drawn to ethnic heritage, natural wonders, and healing retreats. According to Zhou Yuwen, Co-Founder and General Manager of Hylla Hotels & Resorts, the hotel benefits from a confluence of factors:

• China’s visa-free transit policies, including the 240-hour transit window, support longer stays
• Direct routes such as Bangkok–Lijiang and access via the Lao-China Railway shorten travel time
• Strong cultural affinity with Southeast Asian visitors, particularly those from Thailand and Malaysia

Hylla delivers a suite of experiences tailored to this audience, who increasingly seek “healing vacations” and immersive wellness escapes. Its offerings include:

• Meditation and snow-mountain tea healing sessions
• Children’s cultural programs, like Naxi handicrafts and vegetable picking
• Luxury private banquet experiences with snow-capped backdrops

With a 30% return guest rate among Southeast Asian visitors, Hylla stands out in a competitive hospitality market where personal connection, cultural depth, and wellness-forward services define success.

Safety, Privacy, and Guest-Centric Services

To cater to international expectations, especially among Southeast Asian families and solo travelers, the hotel provides a suite of premium services:

• English-speaking butlers and concierge for cross-cultural communication
• 24/7 on-site security to ensure safety across the resort
• Guest-only access zones to ensure privacy and comfort
• In-house currency exchange services to eliminate travel friction

The combination of wellness, cultural richness, and safety builds trust and loyalty, driving repeat visits and long-term engagement from high-net-worth clientele.

Sustainability as a Core Value

With sustainability becoming a major factor in travel choices, Hylla Vintage Hotel’s eco-design sets it apart. Trip.com’s 2025 report shows an 89% surge in searches for net-zero carbon hotels among Southeast Asian travelers—a demographic Hylla is primed to serve.

Located on 233,333 square meters of restored land beneath the Jade Dragon Snow Mountain, Hylla is surrounded by:

• Ancient Naxi villages
• Protected forest reserves
• High-altitude meadows

From inception, the property adhered to low-carbon development principles and has committed to expanding its influence with the creation of a comprehensive ecological retreat cluster, merging luxury with responsible tourism for the long term.

Design and Facilities Rooted in Neo-Naturalism

A member of the Leading Hotels of the World since 2023, Hylla Vintage Hotel is one of the few luxury properties in China that unites:

• Neo-naturalist spatial design
• Sustainable architecture
• Medieval art installations and curated cultural artifacts

The property features:

• 29 bespoke vintage suites
• Over 10,000 square meters of curated outdoor venues

Signature spaces include:

• Georo Coffee Bar with starlit bonfire parties
• Yink Restaurant serving locally sourced organic cuisine
• Red Rock Gallery Shop and Wulu Gallery featuring regional artists
• Xupai Lawn and Lakeside Lawn for events and performances
• Glamping zones and wilderness gardens that reconnect guests with nature

All spaces promote a slow-living aesthetic, inviting visitors to find calm, connection, and community within nature’s rhythm.

Cultural Immersion at the Heart of Every Stay

Hylla Vintage Hotel’s curated cultural experiences distinguish it from standard luxury resorts. Guests can:

• Participate in Naxi family visits and learn about local traditions
• Explore the Baisha Ancient Town, famed for Tang Dynasty Buddhist frescoes
• Discover the Jietuo Forest, historical seat of the Mushi Tusi chieftains
• Engage in local artisan workshops and storytelling sessions

These immersive offerings enrich the travel experience, aligning with modern tourists’ desire for purposeful journeys.

Vision for the Future

Hylla Vintage Hotel continues to innovate at the intersection of cultural tourism, luxury design, and environmental stewardship. Its commitment to building a “secluded snow mountain vacation cluster” points toward a new generation of boutique resorts—where hospitality is about healing, heritage, and harmony.

Zhou Yuwen concludes:
“Our mission is to merge local soul with global sophistication. We envision Hylla as more than a hotel—it’s a living cultural landmark that invites guests to slow down, reconnect, and experience beauty in its truest form.”