How Is Parsippany, New Jersey—Home to Wyndham Hotels—Shaping Global Tourism Through Technology, Rewards, and Experiential Travel? – Travel And Tour World

In a bold move to redefine the future of hotel ownership and guest experience, Wyndham Hotels & Resorts kicked off its 2025 Global Conference in Las Vegas with a powerful message to the world’s hospitality industry: We’re going places. Known as the largest hotel franchisor in the world, Wyndham is leaning into innovation with a sweeping rollout of next-generation tools, platforms, and partnerships aimed at delivering stronger returns for hotel owners and enhanced service for travelers.

Held at Caesars Forum—one of Las Vegas’ newest and most advanced convention centers—this three-day event draws thousands of hotel owners, suppliers, and Wyndham executives from across the globe. At the heart of the conference lies the OwnerFirst™ philosophy, which underscores Wyndham’s commitment to franchisee success through smart investments in technology, marketing, and operational support.

From AI-powered guest engagement tools to an expanded Wyndham Rewards program and new partnerships that bring chef-driven dining experiences into midscale hotels, the company is setting a high bar for what the modern hotel experience should look like—both for guests and owners.

Here’s what you need to know about Wyndham’s latest initiatives and why they matter for global tourism, hotel operators, and travelers alike.

Wyndham’s Vision: Empowering Owners, Enhancing Guest Experiences

New Technologies Transforming the Guest Journey

At the forefront of Wyndham’s innovation wave is Wyndham Connect PLUS, an upgraded digital engagement platform that integrates artificial intelligence to streamline every stage of the guest experience.

Key Features Include:

• Automated AI text and voice support for bookings, questions, and personalized recommendations
• Self-service check-in solutions to reduce front desk workload and staffing pressure
• Wyndham Gateway: A new centralized Wi-Fi login portal that creates revenue opportunities via upsell features, while eliminating loyalty sign-up requirements

Franchisees can pilot these tools through the end of 2025 at no extra cost—part of Wyndham’s effort to make cutting-edge tech accessible across its portfolio.

Smarter Sourcing with Cost-Saving Advantages

Running a hotel requires efficient operations, and Wyndham’s new Marketplace platform is designed to streamline purchasing decisions. By combining with Wyndham PriceIQ, the new system helps owners find and compare brand-approved products at deeply discounted rates.

In parallel, the company announced a major partnership with sbe’s Everybody Eats, offering turnkey food and beverage solutions that allow hotels to serve restaurant-quality meals without needing large back-of-house operations.

Also introduced:

• A strategic partnership with HUB International, giving owners access to affordable, brand-compliant insurance coverage
• Enhanced transparency and flexibility in procurement for better cost control

Loyalty Gets Personal: Wyndham Rewards Expands with Experiences

The award-winning Wyndham Rewards® program—already praised for its generosity—is entering a new era with the launch of Wyndham Rewards Experiences. This update allows members to redeem points for more than just stays—they can now bid on once-in-a-lifetime experiences and live events.

Highlights:

• Partnerships with Madison Square Garden, Radio City Music Hall, Minor League Baseball, and Caesars Rewards
• New dining perks via collaboration with Applebee’s®—guests can earn points on mobile orders delivered directly to their hotel
• Revised reimbursement model for franchisees that includes guest satisfaction scores, rewarding hotels that deliver great experiences

Marketing on a Mission: Where There’s a Wyndham, There’s a Way

This summer, Wyndham will launch its largest brand campaign yet: Where There’s a Wyndham, There’s a Way. For the first time, the campaign unites Wyndham Hotels & Resorts and Wyndham Rewards under a single global identity, reinforcing its mission of “making hotel travel possible for all.”

The campaign will run nationwide across:

• Television and streaming platforms
• Online video and social media
• Out-of-home, search, and metasearch advertising

This coordinated marketing effort is designed to drive demand while reducing franchisees’ customer acquisition costs.

The Wyndham Advantage: Why This Matters for Tourism

With over 9,300 hotels across 95+ countries and a loyalty program boasting more than 115 million members, Wyndham’s ecosystem touches nearly every corner of the global tourism map. These new initiatives aren’t just internal improvements—they reflect wider trends in digital transformation, personalized travel, and value-driven hospitality.

For Hotel Owners:

• Higher efficiency means reduced costs and improved margins
• Access to new tools and systems keeps operations competitive in a post-COVID world

For Travelers:

• Enhanced personalization and better service, from AI-assisted check-ins to loyalty-based dining and entertainment perks
• Greater consistency and value across midscale and economy segments

For the Industry:

• Wyndham’s tech investments and loyalty innovations are setting new benchmarks, challenging competitors to raise their standards
• With a 96% franchisee retention rate and a growing development pipeline, the brand is strengthening its long-term footprint in both mature and emerging markets

Global Impact and Forward Momentum

Wyndham’s 2025 Global Conference theme—“We’re Going Places”—is more than just a slogan. It reflects the brand’s evolution in an era where hospitality is being reshaped by traveler expectations, digital convenience, and the need for stronger owner support.

By blending traditional hospitality values with next-generation tech and marketing, Wyndham is reinforcing its position as a global leader in accessible travel. It’s a reminder that in today’s travel landscape, success depends not just on offering a bed for the night—but on delivering value, personalization, and innovation at every step.

What This Means for Travel in 2025 and Beyond

For industry stakeholders, travelers, and hospitality professionals alike, Wyndham’s latest announcements are a clear signal: the future of tourism is being built on smart technology, meaningful rewards, and a deep commitment to operational excellence.

Whether you’re a guest looking for a seamless, rewarding stay—or a hotel owner seeking better returns—Wyndham is positioning itself not just as a brand, but as a partner in travel’s next chapter.