Friday, June 27, 2025
In a groundbreaking move to revolutionize tourism in China, the Zhejiang Provincial Department of Culture, Radio Television, and Tourism officially launched Zhejiang Travel, a one-stop smart service platform for global tourists. The launch took place at the headquarters of the World Tourism Alliance in Hangzhou, marking a pivotal milestone in the province’s tourism tech evolution. Powered by advanced artificial intelligence (AI) technology, Zhejiang Travel aims to enhance the tourism experience by providing seamless, user-friendly services for inbound tourists.
As China’s first large-scale AI model tailored specifically for tourism, Zhejiang Travel integrates a range of intelligent agents to streamline and optimize the tourism experience in Zhejiang. This platform is part of the Ministry of Culture and Tourism’s initiative to designate Zhejiang as a pilot site for developing cultural and tourism AI models, underscoring the province’s leadership in innovation and smart tourism development.
Key Features of the Zhejiang Travel Smart Platform
The Zhejiang Travel platform is built with four core modules to provide comprehensive support for inbound tourists:
- Plan Trips
- Travel & Convenient Services
- Explore Fun Nearby
- Recommended Special Travel Routes
With these modules, the platform not only offers typical services but also includes unique features such as real-time translation, e-wallets, ride-hailing, car rentals, and AI travel photography. The real-time translation service alone supports numerous languages, including English, Japanese, and Korean, breaking down language barriers for a smooth travel experience.
One of the most innovative features of this platform is the ability to provide personalized itineraries. Tourists can input their travel dates, group size, preferences, and budget, and Zhejiang Travel instantly generates custom travel plans. Additionally, the platform adjusts these itineraries based on real-time crowd data, helping tourists avoid congestion and enjoy a more relaxed and optimized journey across Zhejiang.
A One-Click Experience for Seamless Travel
The platform’s “Easy Go” travel code is another game-changing feature. By integrating Zhejiang’s immigration data, this single code facilitates a seamless experience for tourists from customs clearance to payments, accommodation, and transportation. This travel code enables:
- Simplified pre-arrival online registration for border control.
- Hotel check-ins and identity verification via the same code.
- Fast-track entry to scenic spots.
- Access to public transportation such as metros and buses using QR codes supported by Alipay and UnionPay.
This streamlined process significantly reduces waiting times, ensuring a smooth and stress-free arrival in Zhejiang. The introduction of the “Card Code Pass” e-wallet, provided by ICBC, allows visitors to manage digital payments without the need for a dedicated app. Tourists can easily add international credit cards for contactless payments throughout the journey.
A Tailored Travel Companion for International Tourists
“Zhejiang Travel” is not just a practical tool—it’s a personalized travel companion for inbound tourists. Its ability to recommend attractions, local cuisine, shopping venues, and cultural events makes it a comprehensive guide for anyone visiting the region. Whether a traveler is looking for the best restaurants, exploring hidden gems, or experiencing local culture, the platform’s recommendations cater to individual preferences, providing a truly customized experience.
Additionally, the platform integrates the Gummy translation model, which offers accurate and natural translations in several languages, ensuring that language barriers are virtually eliminated for international tourists.
For those traveling with luggage, the platform offers a luggage transfer service that facilitates seamless luggage movement between airports, hotels, scenic spots, and high-speed rail stations, allowing tourists to enjoy their travels without the hassle of carrying heavy bags.
Enhanced Accessibility and User Experience
The Zhejiang Travel platform is designed to be easily accessible via multiple platforms, including WeChat and Alipay Mini Programs. Visitors can also use the platform through a user-friendly H5 web page for those who prefer browsing on desktop devices.
With the integration of AI technology, big data, and digital services, Zhejiang’s new platform ensures an intelligent and user-centric approach to tourism. These advanced technologies not only improve the efficiency of visa handling, customs clearance, and hotel check-ins, but they also enhance the overall visitor satisfaction by simplifying complex travel logistics.
Cultural and Tourism AI Model: A Milestone for Zhejiang
The launch of Zhejiang Travel aligns with the Chinese government’s vision of promoting smart tourism across the country. Zhejiang has been designated as a pilot region for integrating AI and cultural tourism, aiming to revolutionize the way people experience and interact with local heritage and modern attractions.
The platform’s integration of AI is particularly crucial for addressing the unique needs of inbound travelers. By leveraging data analytics and intelligent algorithms, Zhejiang Travel personalizes each travel experience, ensuring that tourists can make the most of their time in the province. Whether tourists are interested in exploring the rich cultural heritage of Hangzhou or discovering the scenic beauty of Qiandao Lake, the platform is designed to enhance every step of the journey.
Seamless and Future-Ready Tourism
The innovative approach of the Zhejiang Travel platform is a powerful example of how smart tourism can redefine the global travel experience. Through AI-driven insights, seamless integration with local services, and real-time adjustments to itineraries, Zhejiang Travel ensures that every tourist’s journey is efficient, personalized, and deeply immersive.
As Zhejiang continues to evolve as a leader in cultural tourism, the launch of this platform also positions the province at the forefront of the global tourism industry. It reflects a commitment to sustainable, data-driven, and intelligent tourism that can be a model for other provinces in China and beyond.
Conclusion: A New Era of Smart Tourism
Zhejiang Travel is more than just a travel platform; it’s a glimpse into the future of tourism. By combining cutting-edge technology with a focus on personalized and immersive experiences, Zhejiang is setting new standards for inbound tourism in China. Through this launch, the province is not only embracing the power of AI but is also demonstrating its commitment to creating a seamless, efficient, and innovative tourism experience for global visitors.
As tourism continues to grow and evolve, platforms like Zhejiang Travel will play a critical role in enhancing traveler satisfaction and shaping the future of global tourism. The combination of AI, data analytics, and user-focused design has set a new benchmark for smart tourism platforms, ensuring that every traveler can enjoy a smooth, connected, and unforgettable experience in Zhejiang.
«Enjoyed this post? Never miss out on future posts by following us»
Tags: AI tourism, Asia Tourism, china, china tourism, Hangzhou, smart tourism, smart travel China, tourism technology in China, Travel News, Zhejiang, Zhejiang tourism
