Tuesday, July 1, 2025
The countdown has begun. A new wave of innovation is racing toward Tbilisi. And by September 2026, the heart of Georgia will beat to the rhythm of the global hospitality industry like never before.
From September 24 to 26, 2026, the Expo Georgia Exhibition Center will transform into the ultimate stage for the HoReCA Expo Georgia 2026, the region’s only dedicated international hospitality exhibition. But this isn’t just another trade show. It’s the epicenter of change for an industry hungry for fresh ideas, bold connections, and the tools to stay ahead in a fiercely competitive world.
Why HoReCA Expo Georgia 2026 Is a Must-Watch
Hospitality is evolving fast. Travelers are demanding smarter services, unique experiences, and sustainability like never before. Meanwhile, hotels, restaurants, and resorts are scrambling to keep up.
Into this pressure cooker steps HoReCA Expo Georgia 2026, offering a rare opportunity for industry leaders and innovators to collide, collaborate, and carve out the future of hospitality.
However, this isn’t merely about showcasing products. It’s about rewriting the rules. Businesses will test solutions in real time, forge powerful partnerships, and spark transformative projects fueled by face-to-face interaction.
Eight Dynamic Zones—One Seamless Experience
Navigating massive exhibitions can feel overwhelming. HoReCA Expo Georgia 2026 solves that problem with laser-focused precision.
The event will be organized into eight thematic zones, each tailored to key sectors that define modern hospitality:
- Equipment & Technology
- Foodservice & Catering
- Coffee, Tea & Coffee Technologies
- Cleaning & Hygiene
- Textiles
- Recreation, Spa & Wellness
- Tableware & Kitchen Utensils
- Inventory & Consumables
This structure ensures every visitor can dive directly into what matters most to their business, saving time while gaining maximum inspiration.
More Than a Marketplace—A Breeding Ground for Innovation
The true magic of HoReCA Expo Georgia 2026 lies beyond products and stands.
It’s a living laboratory where cutting-edge ideas meet practical reality. Equipment manufacturers will demo the newest smart kitchen solutions. Foodservice suppliers will reveal sustainable alternatives reshaping global menus. Textile companies will showcase advanced fabrics transforming guest comfort.
Meanwhile, attendees will engage in live conversations about challenges and opportunities driving the industry forward.
This expo isn’t just observing trends—it’s actively shaping them.
A Powerhouse of Global Participation
The numbers alone reveal the expo’s formidable reach. Over 250 companies are confirmed to participate, representing diverse corners of the globe:
- Georgia and the wider Caucasus region
- Turkey, a longstanding hub for hospitality supply
- Eastern Europe’s fast-growing markets
- CIS nations bringing unique solutions and perspectives
Moreover, the expo anticipates over 7,000 professional visitors descending on Tbilisi. These aren’t casual attendees. They’re decision-makers: hotel and restaurant owners, procurement managers, distributors, designers, and developers. Each one carries the potential to spark deals and collaborations worth millions.
Local Talent Meets Global Giants
One of HoReCA Expo Georgia’s greatest strengths is how it unites giants and newcomers under one roof.
Major international brands will showcase tried-and-tested innovations. Yet equally exciting is the spotlight on local producers eager to expand their export potential. Georgian enterprises will present regional specialties and craftsmanship, offering global buyers fresh products and authentic experiences.
This synergy elevates the entire region, signaling that Georgia is not just consuming global trends—it’s contributing to them.
The Emotional Drive Behind Hospitality’s Future
Beyond technology and business strategy, hospitality is, at its core, an industry of human connection. HoReCA Expo Georgia 2026 taps into that pulse.
Attendees won’t just view equipment or taste new dishes. They’ll discover solutions that create comfort for guests, efficiency for staff, and sustainability for the planet.
Every conversation at the expo carries an emotional undertone: how do we serve people better? How do we make travel more memorable? How do we protect the communities and environments that sustain tourism?
These questions echo through every booth, every demo, and every handshake at HoReCA Expo Georgia 2026.
A Strategic Moment for Georgia’s Hospitality Scene
Georgia’s tourism industry has been steadily gaining global attention. Tbilisi’s vibrant culture, natural wonders, and booming culinary scene attract travelers from across Europe, Asia, and beyond.
However, to truly compete with major hospitality hubs, Georgia must stay on the cutting edge. HoReCA Expo Georgia 2026 offers the infrastructure to do exactly that.
Meanwhile, for foreign brands, it’s a chance to plug into a market brimming with potential and to establish partnerships in a country poised for accelerated tourism growth.
Global Hospitality Under One Roof
Consider what will unfold in Tbilisi:
- A hotelier searching for new energy-efficient kitchen systems
- A spa director seeking sustainable textiles
- A restaurant group discovering innovative coffee technologies
- A developer exploring design trends transforming guest experiences
All these professionals—and many more—will find solutions, partners, and inspiration in one place. It’s a recipe for industry transformation.
HoReCA Expo Georgia 2026 as a Trendsetter
The expo doesn’t merely mirror the hospitality sector. It pushes boundaries.
Expect to see:
- Smart automation redefining hotel operations
- Sustainable practices moving from trend to necessity
- Hybrid spaces blending recreation, wellness, and remote work
- Customizable technologies offering deeply personalized guest experiences
This forward-looking vision positions HoReCA Expo Georgia 2026 as more than a regional event—it’s an international trendsetter.
The Urgency of Attending
The clock is ticking for businesses aiming to remain relevant. Competitors will be there, forging alliances and discovering innovations. Deals will be struck. Relationships will be built.
Missing out could mean falling behind in one of the fastest-evolving industries on Earth.
A Thrilling Road Ahead for Tbilisi
Tbilisi’s role as host city cements its rising star status in global tourism and business events. HoReCA Expo Georgia 2026 will not only elevate local businesses but shine an international spotlight on Georgia as a hub for innovation, creativity, and bold hospitality solutions.
The future of hospitality is arriving in Georgia—and the world is invited to join the conversation.
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