According to a travel trends report for 2025 released by leading hotel company, Hilton, GenAlpha along with GenZ constitute biggest influencers in finalising the travel plans of families globally. The report reveals how Generation Alpha and Generation Z are reshaping travel, prioritising experiences that reflect their personal interests and cultural pride. Among the key factors that influence the travel choice of these travel groups are sports events, music concerts and outdoor activities. The influence of Gen Alpha and Gen Z in family travel decisions is evident across geographies and the same is true for India as well. A striking 93 percent of Generation Alpha and Generation Z in India actively shape family travel plans, now positioning them as key decision-makers in the travel process. With 89 percent of these young travellers expecting to travel at least once a year, they view travel as both a reward and essential for their personal growth.Digital connectivity is central to the travel experience for Indian travellers, who spend up to four hours daily on devices during trips. Commenting on the findings, Ben George, senior VP & commercial director – Asia Pacific, Hilton, said, “The growing influence of Generation Alpha on family travel signals a transformative shift in the travel industry – one that Hilton is excited to embrace. As these trends accelerate, we recognise the importance of adapting to evolving preferences. Hilton is set to exceed 1,000 hotels in APAC by 2025, and we’re focused on creating new experiences to capture the imagination of this emerging generation and their families.”While these young travellers’ input is strong in picking activities and destinations, logistical decisions—such as transportation (44 percent), dining (40 percent), accommodation (32 percent), budgeting (28 percent), and trip duration (26 percent)—are still primarily managed by parents. This growing involvement highlights the evolving dynamic of family travel, with younger generations taking the lead in creating memorable experiences, while still leaning on their families for practical planning, the trend report says.For Gen Alpha and Gen Z in India, travel is a journey of self-discovery and personal growth. A strong connection to cultural heritage drives these young travellers, with 91 percent taking pride in India’s global cultural influence and 88 percent eager to explore their roots through travel.Indian families use travel as a way to connect with their cultural identities. Notably, 79 percent of parents—above the global average of 65 percent—choose destinations that reflect their heritage, traditions, and values.Beyond cultural exploration, 84 percent of young travellers in India view travel as a key to enhancing their education and personal development. Indian parents agree, with 72 percent (versus 63 percent globally) selecting culturally significant destinations to support their children’s learning and growth, the report reveals.Sports events like the FIFA Club World Cup and Women’s ODI Cricket World Cup, are the hottest tickets in 2025, with 47 percent of young travellers in India planning their trips around these events. Gen Alpha and Gen Z across Asia Pacific are avid travellers, with 92 percent taking at least one trip in the past year. In India, this enthusiasm is even more pronounced, with young travellers averaging two to three trips annually, and 94 percent travelling at least once. The interest to travel beyond the borders of the country is also quite evident among the Gen Alpha and Gen Z groups. “As Generation Alpha and Z step into the role of key influencers in family travel decisions, they are redefining the landscape of travel. Their evolving preferences are driving the industry to innovate, creating opportunities for more meaningful, immersive, and culturally enriching experiences that align with their values. This shift is not just about the destinations they choose, but how they interact with and experience the world. At Hilton, we’re focused on aligning our strategy to meet these expectations, offering brands and experiences that inspire and enhance their journeys,” said Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton.
Published On Oct 1, 2024 at 09:00 PM IST
Join the community of 2M+ industry professionals
Subscribe to our newsletter to get latest insights & analysis.
Download .App
Get Realtime updates
Save your favourite articles
Scan to download App
To list you hotel to sell or lease for free please Click Here
