(15 January 2025) – HiJiffy, a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Managerdesigned to further streamline and automate guest communication across the entire guest journeyBy integrating real-time data from a hotel’s Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely messaging to guests. via WhatsAppwith SMS as a dependable fallback.
The Campaigns Manager addresses critical pain points in the hospitality sector, allowing hotels to automate communications triggered by key guest actionssuch as booking confirmations, check-in notifications, or departure messages. Additionally, hotels can schedule campaigns at optimal touchpoints during a guest’s stay, including breakfast promotions, happy hour reminders, or exclusive upselling opportunities.
“This tool was built to tackle common challenges in guest communication, such as fragmented systems and inconsistent engagement,” says Tiago Araújo, CEO of HiJiffy, “By automating repetitive tasks and centralizing messaging, the Campaigns Manager boosts operational efficiency for hotel teams while delivering a smooth and personalized experience for every guest.”
A New Standard in Personalized Communication
The Campaigns Manager offers advanced targeting capabilitiesenabling hotels to segment their audience using criteria like demographics, preferences, and interaction history. Additionally, its dynamic messaging features allow messages to include customized detailssuch as the guest’s name or room type, ensuring each interaction feels personalized.
The tool improves WhatsApp communication throughout the guest journey, covering a variety of practical uses at key points of interaction,
- Pre-Arrival – Updates on booking confirmations, online check-in links, or personalized offers like room upgrades or spa treatments.
- Arrival – Essential details such as Wi-Fi codes, check-in instructions, and breakfast schedules.
- During the Stay – Timely updates on on-site events, loyalty program offers, or promotional campaigns to boost in-stay revenue.
- Post-Stay – Feedback requests, thank-you messages, and exclusive discounts for future bookings.
The inclusion of SMS as a fallback ensures these vital messages reach guests even in locations with limited internet connectivity, or for those who prefer text-based communication.
Real-Time Insights Drive Performance
To help hotels refine their strategies, the Campaigns Manager includes a robust analytics dashboardHotels can monitor engagement metrics such as delivery rates, open rates, and click-through rates to measure campaign success. These insights allow hoteliers to adapt messaging strategies, test variations, and optimize for better ROI.
Proven Success
During its testing phase, the Campaigns Manager demonstrated impressive results, achieving a 99% message delivery rate and an 84% open rateUsing WhatsApp as a communication channel is crucial for hotels looking to connect with their guests, especially when compared to the 36% average performance of hospitality email campaigns in the EMEA region, as reported by industry benchmarks.
This combination of efficiency and effectiveness enables hotels to elevate the guest experience while reducing stress on hotel staff.
Available at no extra cost for HiJiffy clients on the Premium and Enterprise plansthe Campaigns Manager aligns with HiJiffy’s mission to simplify hotel operations and improve guest satisfaction worldwide.
Find out more at HiJiffy.com
