Tuesday, June 10, 2025
In the rapidly evolving world of travel technology, Gother, a state-of-the-art tourism service platform, is making waves with impressive growth and bold ambitions. Launched only a year ago, Gother has seen an extraordinary 300% business growth in just seven months, a clear indication of its potential to become a dominant player in Thailand’s travel sector. Developed as a joint venture between Beacon Venture Capital, the venture arm of Kasikornbank, and Krungthai Ventures, the venture arm of Krungthai Bank, Gother is poised to revolutionize how Thai travelers book and experience their vacations. Its cutting-edge platform is designed to meet the needs of modern travelers, offering a comprehensive and seamless travel booking experience that includes accommodations, flights, car rentals, tour packages, and exciting activities—all tailored to the contemporary traveler’s lifestyle.
Mr. Anupong Kriangkrailipikorn, CEO of Search Engine Optimization and founder of Gother, stated that Gother is not just a platform for booking travel, but part of the travel lifestyle, designed to complement every journey, turning it into a special experience. The platform’s mission is emphasized to be a truly Thai-centric service, tailored to the cultural nuances and preferences of local travelers. Since its official launch in 2024, Gother has attracted strong interest from next-gen tourists, achieving 4-time growth within a single year, and expecting to continue rising. To sustain this momentum, Gother will implement three core strategies in 2025:
As it continues to evolve, Gother’s mission is clear: to become one of Thailand’s top three travel platforms by 2027, serving both domestic and international travelers with a superior user experience. With its user-friendly interface and integration with mobile banking apps, Gother is positioning itself as a go-to platform for all travel needs, combining the convenience of digital banking with the thrill of exploring new destinations.
Diversifying Access Channels for Seamless Travel Booking
One of the cornerstones of Gother’s rapid growth is its approach to accessibility. The platform offers multiple access channels, ensuring that users can engage with its services in the way that best suits them. In addition, Gother’s services are seamlessly integrated into three of Thailand’s most popular mobile banking platforms: K PLUS, Krungthai NEXT, and Paotang. This integration ensures that users can make bookings and payments easily, without leaving their trusted banking apps. Secure payment systems provide an added layer of convenience, allowing users to complete transactions within a single platform, making Gother a one-stop shop for all things travel.
This extensive access strategy ensures that Gother is not just another travel platform but a lifestyle service that integrates into the daily lives of modern Thai consumers. Whether users prefer to book through a website, a mobile app, or directly through their banking app, Gother ensures that they have a smooth, hassle-free experience every time.
Harnessing the Power of AI and Data Analytics
Gother’s technological backbone is another key element of its rapid growth and differentiation in the market. By leveraging advanced data analytics, Gother gains valuable insights into user behavior, allowing it to offer more personalized and relevant recommendations. This ability to analyze vast amounts of data empowers Gother to deliver tailored travel experiences that align with the unique preferences of each user. Whether it’s suggesting a serene beach resort, an exciting cultural tour, or a luxurious hotel stay, Gother’s AI technology ensures that users receive suggestions that are highly relevant to their travel aspirations.
Additionally, Gother is set to launch a new version of its app later this year, incorporating intelligent AI features designed to elevate the user experience further. These features will be able to recommend travel experiences based on an individual’s preferences, travel history, and current trends, making it easier than ever for travelers to discover exciting destinations and activities that match their needs. By combining cutting-edge AI technology with a deep understanding of user preferences, Gother is redefining the travel booking process, transforming it from a simple transaction into an intuitive, personalized journey.
Expanding Partnerships to Offer a Comprehensive Travel Ecosystem
Gother’s growth strategy includes building strong partnerships with leading hotels, airlines, and tour operators both in Thailand and internationally. By forming these alliances, Gother aims to offer a comprehensive range of travel services, covering every aspect of a trip, from flights and accommodations to customized tour programs and car rentals. This expansion ensures that Gother can cater to a wide variety of travel styles, whether it’s a budget-friendly getaway, a luxury vacation, or an adventure-filled journey.
In addition to broadening its service offerings, Gother’s partnerships will enable it to provide exclusive promotions and discounts, making travel more affordable for Thai consumers. By offering competitive prices, exclusive deals, and attractive discounts, Gother is creating a compelling value proposition that resonates with its target audience.
Setting Ambitious Financial Goals for 2027
With its ambitious growth trajectory and innovative approach, Gother has set a target of achieving 10 billion baht in booking value by 2027. This goal reflects the platform’s confidence in its ability to scale and its commitment to becoming one of Thailand’s premier homegrown travel platforms. Gother’s leadership team, backed by the resources and expertise of Beacon Venture Capital and Krungthai Ventures, is confident that the platform’s focus on convenience, technology, and customer satisfaction will drive its success.
Gother’s ambition is not only to become a market leader in Thailand but also to set the standard for the next generation of travel platforms. With its strategic partnerships, advanced technology, and unwavering focus on customer experience, Gother is well on its way to realizing its goal of becoming one of the top three travel platforms in the country by 2027.
A Major Promotional Campaign Set for June 2025
As part of its ongoing efforts to engage with travelers and boost bookings, Gother is preparing to launch its largest promotional campaign of the year in June 2025. From June 15 to June 30, the platform will offer discounts of up to 60% on flights, hotels, and activities booked through Gother’s website or mobile app. This exciting promotion is expected to attract a large number of users, driving further growth and solidifying Gother’s reputation as a platform that not only offers convenience but also delivers great value to its users.
This campaign is a significant milestone in Gother’s journey and reflects the company’s commitment to providing exceptional value to Thai travelers. By offering exclusive discounts, Gother aims to make travel more accessible, ensuring that users can experience the best that the world has to offer at a fraction of the cost.
Looking Ahead: Gother’s Vision for the Future
Gother’s impressive growth in its first year is only the beginning. With its innovative approach, diverse service offerings, and deep understanding of the modern traveler’s needs, Gother is set to become a major player in Thailand’s travel industry. As the company continues to expand its partnerships, improve its platform through AI-driven features, and offer attractive promotions, Gother is well-positioned to achieve its goal of becoming one of the top three travel platforms in Thailand by 2027.
With the support of its investors, Beacon Venture Capital and Krungthai Ventures, and its relentless focus on user experience and technological innovation, Gother is on track to reshape the way Thai travelers book and experience their journeys. The future of travel in Thailand looks bright, and Gother is at the forefront of this transformation.
