Thursday, June 26, 2025
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, renowned for its GHA DISCOVERY loyalty program, recently hosted its highly anticipated 2025 awards ceremony. The event, a celebration of excellence within the hospitality industry, took place at the historic Solvay Library in Brussels, gathering some of the most influential leaders from the global hotel sector. The GHA Awards recognize exceptional achievements across multiple categories, showcasing the alliance’s commitment to quality, sustainability, and guest engagement.
The GHA DISCOVERY loyalty program has been a cornerstone of the alliance’s success, providing members with unique benefits and rewarding stays at a diverse range of luxury hotels. With more than 850 hotels across over 100 countries, GHA’s vast portfolio spans a variety of brands, from boutique properties to well-known international chains. The 2025 awards highlighted the strength of this network, with over 15 hotel brands and properties being honored for their contributions to the program’s ongoing success.
Some of the key categories honored at the ceremony included:
- Best Hotel Brand Performance: This prestigious award was presented to the hotel brand that demonstrated exceptional performance, engagement, and collaboration throughout the year. The winner was chosen for delivering outstanding service and innovative solutions that exceeded the expectations of both guests and the brand’s global network. This category saw fierce competition, with nominees from a range of luxury brands in the GHA portfolio.
- Hotel of the Year: This category recognized the hotel that achieved the highest number of room-nights booked through the GHA DISCOVERY program. Winning the coveted title of “Hotel of the Year” was a property that excelled in guest engagement, loyalty program participation, and overall performance. The winning hotel demonstrated a deep commitment to the values of the GHA DISCOVERY program and stood out as a leader in the field.
- Green Collection – Special Contribution: The Green Collection award celebrated hotels that have shown significant dedication to sustainability. The winner in this category was a hotel that went above and beyond in promoting eco-friendly practices, supporting local communities, and engaging in initiatives that protect the environment. Through sustainable operations and unique local offerings, the winning hotel helped raise awareness for the Green Collection and contributed to GHA’s mission of fostering responsible tourism.
As part of its dedication to sustainability and responsible hospitality, GHA also acknowledged properties within the Ultratravel Collection, a group of highly curated hotels known for their luxury and impeccable service. These hotels continue to set benchmarks for the industry by combining exceptional guest experiences with a focus on sustainability and local culture.
Senior leaders and executives from GHA’s extensive network of hotel brands gathered for the prestigious GHA Awards ceremony. The event was part of the broader GHA Annual CEO meeting, which this year was held in Belgium. The elegant Corinthia Brussels served as the venue for this gathering, where alliance leaders convened to strategize on future growth, explore new opportunities, and discuss ways to enhance the GHA DISCOVERY program.
The event not only served as a recognition of the hard work and excellence demonstrated by GHA members but also highlighted the ongoing success of the GHA DISCOVERY program. With each passing year, the program continues to evolve, offering guests a more personalized and rewarding travel experience, while strengthening the ties within GHA’s network of independent hotels.
This year’s GHA Awards and the accompanying CEO meeting reaffirmed the importance of collaboration and innovation within the global hospitality industry. GHA’s ability to bring together a diverse range of hotel brands under one umbrella has made it a leader in the luxury and independent hotel sector, and its commitment to excellence continues to drive its success on a global scale.
The GHA Awards Ceremony not only celebrated the achievements of its members but also underscored the alliance’s continued growth, sustainability efforts, and commitment to offering guests unparalleled experiences across the world. As the GHA network expands, the future looks bright for the alliance and its loyal members, who continue to define the future of independent luxury hospitality.
