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Award-winning developer and operator of experiential hospitality brands Generator and Freehand Hotels, have entered a strategic partnership with Dusit Hotels and Resorts, the hotel arm of one of Thailand’s leading hotel and property development companies, Dusit International. The partnership will synergize their development resources to pursue sustainable and substantial international growth for their respective brands.
Under the partnership, the Generator and Freehand brands will leverage their extensive network and strengths in developing lifestyle hybrid accommodation models to introduce Dusit Hotels and Resorts in key European destinations such as London, Paris, and Rome, as well as in the United States, focusing on New York, Miami, and Los Angeles.
Similarly, Dusit Hotels and Resorts will take advantage of its presence in Asia and the Middle East to introduce Generator and Freehand’s award-winning lifestyle hybrid accommodation model in prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and the renowned island retreats such as Phuket and Bali.
“This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies,” says Alastair Thomann, Generator & Freehand Hotels CEO. “Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travelers worldwide.”
“It’s a real win-win situation for both companies,” says Mr Siradej Donavanik, VP – Global Development, Dusit International. “It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalize on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand Hotels and look forward to breaking new ground with many exciting new signings ahead.”
Generator and Freehand Hotels will explore development opportunities for all of the hotel brands in the Dusit portfolio, which encompasses Dusit Thani (luxury), Dusit Suites (upper upscale), dusitD2 (upscale), Dusit Princess (upper midscale), ASAI Hotels (midscale lifestyle), alongside the newest additions of Devarana – Dusit Retreats (wellness luxury), and Dusit Collection (bespoke luxury).
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